Description
SWOT ANALYSIS OF SCRIPPS NETWORKS INTERACTIVE
Scripps Networks Interactive
Parent Company
Scripps Networks Interactive Inc
Category
American mass media
Sector
Media and broadcasting
Tagline/ Slogan
Interactive
USP
High quality content of lifestyle programmes
STP
Segment
Media and broadcasting
Target Group
Urban individuals
Positioning
A channel which broadcasts mainly lifestyle programmes
SWOT Analysis
1. Leader in lifestyle media which include Food Network, DIY Network, Cooking Channel, Travel Channel and Great American Country (GAC). 2.consolidated niche in life style segment 3.The E. W. Scripps Company is a diverse media concern with interests in newspaper publishing, broadcast television stations, and licensing and syndication 4. Experienced management and workforce of over 2000 5. Access to distribution channels and coverage in over 170 countries Strength 6. Strong Financials of the company
1.Slow global expansion Weakness 2. Presence of international players means limited market share
1.International expansion 2. Use of customer information 3. Aquisitions of smaller media houses Opportunity 4. Vertical integration partnerships
Threats
1. Intervention from government
2. Online security failure. 3. Financial security failure. 4. Changing public tastes
Competition
1. Sky network Competitors 2. Vivandi
doc_587378644.docx
SWOT ANALYSIS OF SCRIPPS NETWORKS INTERACTIVE
Scripps Networks Interactive
Parent Company
Scripps Networks Interactive Inc
Category
American mass media
Sector
Media and broadcasting
Tagline/ Slogan
Interactive
USP
High quality content of lifestyle programmes
STP
Segment
Media and broadcasting
Target Group
Urban individuals
Positioning
A channel which broadcasts mainly lifestyle programmes
SWOT Analysis
1. Leader in lifestyle media which include Food Network, DIY Network, Cooking Channel, Travel Channel and Great American Country (GAC). 2.consolidated niche in life style segment 3.The E. W. Scripps Company is a diverse media concern with interests in newspaper publishing, broadcast television stations, and licensing and syndication 4. Experienced management and workforce of over 2000 5. Access to distribution channels and coverage in over 170 countries Strength 6. Strong Financials of the company
1.Slow global expansion Weakness 2. Presence of international players means limited market share
1.International expansion 2. Use of customer information 3. Aquisitions of smaller media houses Opportunity 4. Vertical integration partnerships
Threats
1. Intervention from government
2. Online security failure. 3. Financial security failure. 4. Changing public tastes
Competition
1. Sky network Competitors 2. Vivandi
doc_587378644.docx