Description
SWOT ANALYSIS OF SCOTTISH AND SOUTHERN ENERGY
Scottish and Southern Energy
Parent Company
Scottish and Southern Energy plc
Category
Electric Utilities
Sector
Energy
Tagline/ Slogan
Energy made better
USP
Clean, safe, reliable and affordable electricity STP
Segment
Agencies looking to buy electricity
Target Group
Retail and wholesale customers
Positioning
Provide energy in a reliable and sustainable way SWOT Analysis
1. Strong R&D capabilities with over 20,000 employees 2. Nuclear generation assets alongwith renewable energy 3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources 4. State of art equipment, new technology 5. Around 130,000km of overhead electricity lines and underground cables 6. Well diversified energy portfolio Strength 7. Vertically integrated business
1. Intense competition means limited market share Weakness 2. Geographically not well diversified as compared to global leaders
Opportunity
1.Wind power generation 2.Future development of nuclear power
3.Plans to reduce CO2 emission
1.Rising cost of production, volatile cost of input material 2.Decreasing demand, economic slowdown 3. Changing dynamics of energy sources 4. Increasing competition, consolidation Threats 5. Environmental regulation Competition
1. E.ON AG 2. RWE AG Competitors 3. Scottish Power
doc_481595576.docx
SWOT ANALYSIS OF SCOTTISH AND SOUTHERN ENERGY
Scottish and Southern Energy
Parent Company
Scottish and Southern Energy plc
Category
Electric Utilities
Sector
Energy
Tagline/ Slogan
Energy made better
USP
Clean, safe, reliable and affordable electricity STP
Segment
Agencies looking to buy electricity
Target Group
Retail and wholesale customers
Positioning
Provide energy in a reliable and sustainable way SWOT Analysis
1. Strong R&D capabilities with over 20,000 employees 2. Nuclear generation assets alongwith renewable energy 3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources 4. State of art equipment, new technology 5. Around 130,000km of overhead electricity lines and underground cables 6. Well diversified energy portfolio Strength 7. Vertically integrated business
1. Intense competition means limited market share Weakness 2. Geographically not well diversified as compared to global leaders
Opportunity
1.Wind power generation 2.Future development of nuclear power
3.Plans to reduce CO2 emission
1.Rising cost of production, volatile cost of input material 2.Decreasing demand, economic slowdown 3. Changing dynamics of energy sources 4. Increasing competition, consolidation Threats 5. Environmental regulation Competition
1. E.ON AG 2. RWE AG Competitors 3. Scottish Power
doc_481595576.docx