Description
SWOT ANALYSIS OF SCHWARZKOPF
Schwarzkopf
Parent Company
Henkel
Category
Hair Care
Sector
FMCG
Tagline/ Slogan
Professional hair care for you
A hair care brand that caters to all kinds of solutions to your hair USP problems STP
Segment
Hair care products
The urbane socialite or upper middle class female who wants proper Target Group care for her hair
A hair care company which ensures not only proper quality for your Positioning hair but trend and style as well SWOT Analysis
1. Unique positioning and strong brand image 2. Diverse range of products for hair care including shampoo, color, treatment etc 3. Superior quality and good packaging of products 4. Strong backing of parent company 5. Association of the brand with Hollywood celebrities adds more Strength value to the brand
1. Perceived to be expensive hence limited target audience Weakness 2. Limited awareness in emerging economies about the brand
Opportunity
1. To tap the lower end of the market by introducing products catering to that segment (flanking)
2. Introduce non-traditional promotional activities to create a word of mouth and increase visibility in stores
1. From Indian competitors which have higher visibility Threats 2. Competes in a category where switching cost is low Competition
1. Bajaj Almond 2. Dabur Amla 3. Pantene 4. Head & Shoulders Competitors 5. Sunsilk
doc_610098580.docx
SWOT ANALYSIS OF SCHWARZKOPF
Schwarzkopf
Parent Company
Henkel
Category
Hair Care
Sector
FMCG
Tagline/ Slogan
Professional hair care for you
A hair care brand that caters to all kinds of solutions to your hair USP problems STP
Segment
Hair care products
The urbane socialite or upper middle class female who wants proper Target Group care for her hair
A hair care company which ensures not only proper quality for your Positioning hair but trend and style as well SWOT Analysis
1. Unique positioning and strong brand image 2. Diverse range of products for hair care including shampoo, color, treatment etc 3. Superior quality and good packaging of products 4. Strong backing of parent company 5. Association of the brand with Hollywood celebrities adds more Strength value to the brand
1. Perceived to be expensive hence limited target audience Weakness 2. Limited awareness in emerging economies about the brand
Opportunity
1. To tap the lower end of the market by introducing products catering to that segment (flanking)
2. Introduce non-traditional promotional activities to create a word of mouth and increase visibility in stores
1. From Indian competitors which have higher visibility Threats 2. Competes in a category where switching cost is low Competition
1. Bajaj Almond 2. Dabur Amla 3. Pantene 4. Head & Shoulders Competitors 5. Sunsilk
doc_610098580.docx