Description
SWOT ANALYSIS OF SCHOLASTIC CORPORATION
Scholastic Corporation
Parent Company
Scholastic Corporation
Category
Media and Entertainment
Sector
Printing & Publishing
Tagline/ Slogan
Read Every day. Lead a better life
Best content to encourage intellectual and personal growth of all USP children
STP
Segment
Educational printing and publishing
Target Group
All kinds of Children’s books
Provider of outstanding books, classroom magazines and educational Positioning programs
SWOT Analysis
1. Largest publisher and distributor of children's books in the world 2. Global reach, serving customers in 45 languages and more than 150 countries 3. Leader in educational technology and services and children's media 4. Has a great corporate responsibility which is an added advantage to meet the regions of Expansion Strength 5. Strong brandname and extensive distribution
1. Limited markets share and Growth in online sales 2.Overdependence on US market and government Weakness 3.No other segment except Children segment is targeted
1. Partnering with communities helps bring books and reading to all children 2.Sharing resources with those companies which support similar interests Opportunity 3.Major other segments to expand its product portfolio
Threats
1. Intense competition by the regional publishers of different countries 2.Rapid changes in the educational structure of different countries
3.Global players entering into the children’s segment due to high margins
Competition
1.Holy Faith International 2.Wiley Competitors 3.Oxford University Press
doc_212227548.docx
SWOT ANALYSIS OF SCHOLASTIC CORPORATION
Scholastic Corporation
Parent Company
Scholastic Corporation
Category
Media and Entertainment
Sector
Printing & Publishing
Tagline/ Slogan
Read Every day. Lead a better life
Best content to encourage intellectual and personal growth of all USP children
STP
Segment
Educational printing and publishing
Target Group
All kinds of Children’s books
Provider of outstanding books, classroom magazines and educational Positioning programs
SWOT Analysis
1. Largest publisher and distributor of children's books in the world 2. Global reach, serving customers in 45 languages and more than 150 countries 3. Leader in educational technology and services and children's media 4. Has a great corporate responsibility which is an added advantage to meet the regions of Expansion Strength 5. Strong brandname and extensive distribution
1. Limited markets share and Growth in online sales 2.Overdependence on US market and government Weakness 3.No other segment except Children segment is targeted
1. Partnering with communities helps bring books and reading to all children 2.Sharing resources with those companies which support similar interests Opportunity 3.Major other segments to expand its product portfolio
Threats
1. Intense competition by the regional publishers of different countries 2.Rapid changes in the educational structure of different countries
3.Global players entering into the children’s segment due to high margins
Competition
1.Holy Faith International 2.Wiley Competitors 3.Oxford University Press
doc_212227548.docx