Description
SWOT ANALYSIS OF SCHLECKER
Schlecker
Parent Company
Schlecker
Category
Retail
Sector
Retail and lifestyle
Tagline/ Slogan
-
USP
Wide range with discount in the offerings STP
Segment
Variety and health conscious group
Target Group
Middle classand upper middle class households
Positioning
Affordable pricing of high quality products SWOT Analysis
1.With more than 14,000 outlets, it is one of the 25 largest retail enterprises in Europe, and a top in the drugstore sector 2.There were stores across Europe including Germany, Austria, Czech Republic, Luxembourg, Portugal, Poland, France, Spain and Italy 3.Stores offer their customers a wide choice of over 4,000 product lines, extending well beyond the normal range of products found in a pure drugstore outlet 4. Strong brand reputation and easy access Strength 5. Has over 50,000+ employees
1. Company facing controversies due to allegations in business practices 2.Brand recall is not much high as compared to other leading brands Weakness 3. Bankruptcy issues causing operational problems
1. It would continue its focused expansion of markets in Germany, Austria, Holland, Spain, France and Italy. 2. Aiming to increase its own brand lines Opportunity 3. Global expansion into emerging economies as well
1. Gaining cost leadership in highly competitive environment 2.Growing competition from unorganized sector in retail 3.Low prices product sometimes get easily substituted by Threats competittors Competition
1.Glatt group 2.Hymer 3.Hugo Boss Competitors 4.Hans Adler
doc_325693651.docx
SWOT ANALYSIS OF SCHLECKER
Schlecker
Parent Company
Schlecker
Category
Retail
Sector
Retail and lifestyle
Tagline/ Slogan
-
USP
Wide range with discount in the offerings STP
Segment
Variety and health conscious group
Target Group
Middle classand upper middle class households
Positioning
Affordable pricing of high quality products SWOT Analysis
1.With more than 14,000 outlets, it is one of the 25 largest retail enterprises in Europe, and a top in the drugstore sector 2.There were stores across Europe including Germany, Austria, Czech Republic, Luxembourg, Portugal, Poland, France, Spain and Italy 3.Stores offer their customers a wide choice of over 4,000 product lines, extending well beyond the normal range of products found in a pure drugstore outlet 4. Strong brand reputation and easy access Strength 5. Has over 50,000+ employees
1. Company facing controversies due to allegations in business practices 2.Brand recall is not much high as compared to other leading brands Weakness 3. Bankruptcy issues causing operational problems
1. It would continue its focused expansion of markets in Germany, Austria, Holland, Spain, France and Italy. 2. Aiming to increase its own brand lines Opportunity 3. Global expansion into emerging economies as well
1. Gaining cost leadership in highly competitive environment 2.Growing competition from unorganized sector in retail 3.Low prices product sometimes get easily substituted by Threats competittors Competition
1.Glatt group 2.Hymer 3.Hugo Boss Competitors 4.Hans Adler
doc_325693651.docx