Description
SWOT ANALYSIS OF SCHAPER TOYS
Schaper Toys
Parent Company
Tyco Toys
Category
Toy Brands and Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Producer of exciting educational games
STP
Segment
Variety of games and licensed products
Target Group
Kids and collectors
Positioning
Education in a fun way
SWOT Analysis
1. Brand recall is very high 2. The company had a good customer reach 3. Had survived the test of time Strength 4. Cootie was a very popular product of the company
1. The brand was acquired by Tyco toys 2. The brand awareness and market share is very small compared to Weakness competitors
1.Target the middle class in the developing economies Opportunity 2.Can add more product lines to its portfolio
1.Other similar toy manufacturers 2.Television Threats 3.Outdoor games
Competition
1.Automoblox Competitors 2.Brain Box
doc_652373244.docx
SWOT ANALYSIS OF SCHAPER TOYS
Schaper Toys
Parent Company
Tyco Toys
Category
Toy Brands and Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Producer of exciting educational games
STP
Segment
Variety of games and licensed products
Target Group
Kids and collectors
Positioning
Education in a fun way
SWOT Analysis
1. Brand recall is very high 2. The company had a good customer reach 3. Had survived the test of time Strength 4. Cootie was a very popular product of the company
1. The brand was acquired by Tyco toys 2. The brand awareness and market share is very small compared to Weakness competitors
1.Target the middle class in the developing economies Opportunity 2.Can add more product lines to its portfolio
1.Other similar toy manufacturers 2.Television Threats 3.Outdoor games
Competition
1.Automoblox Competitors 2.Brain Box
doc_652373244.docx