Description
SWOT ANALYSIS OF SCANA ENERGY
Scana Energy
Parent Company
Scana Energy corp.
Category
Electric Utilities
Sector
Energy
Tagline/ Slogan
Power for Living
USP
A Fortune 500 Energy company based in South Carolina STP
Segment
Electric solutions for Industries, Big cities, Ports etc
Target Group
Industries, Big cities, Ports etc
Positioning
Fortune 500 Energy Company based in the U.S. SWOT Analysis
1.Operates in the South Pacific and has about 6000 employees 2. Total Generating capacity is nearly 6GW 3. Has strong market presence and services virtually the entire region of South Carolina – approx 660000 customers 4.Features in the Fortune 500 group of companies Strength 5. Strong financial position and market value
1.Supplies electricity only to South Carolina 2.Does not have renewable energy plants in its portfolio 3.Its nuclear power project came under criticism for fleecing rate – Weakness payers for the expansion project.
1.Opportunities in North Carolina and Georgia where it has operations Opportunity in natural gas supply.
2. Entering into renewable energy – solar, wind etc 3. High demand for power in the U.S.
1.Fall in Electricity prices would lead to lower profits 2.Presence of many players in the U.S. electric utilities market may Threats lead to consolidation and act as an entry barrier. Competition
1.Duke Energy 2.Wisconsin Energy 3.Public Power Competitors 4.Exelon Corp.
doc_247578225.docx
SWOT ANALYSIS OF SCANA ENERGY
Scana Energy
Parent Company
Scana Energy corp.
Category
Electric Utilities
Sector
Energy
Tagline/ Slogan
Power for Living
USP
A Fortune 500 Energy company based in South Carolina STP
Segment
Electric solutions for Industries, Big cities, Ports etc
Target Group
Industries, Big cities, Ports etc
Positioning
Fortune 500 Energy Company based in the U.S. SWOT Analysis
1.Operates in the South Pacific and has about 6000 employees 2. Total Generating capacity is nearly 6GW 3. Has strong market presence and services virtually the entire region of South Carolina – approx 660000 customers 4.Features in the Fortune 500 group of companies Strength 5. Strong financial position and market value
1.Supplies electricity only to South Carolina 2.Does not have renewable energy plants in its portfolio 3.Its nuclear power project came under criticism for fleecing rate – Weakness payers for the expansion project.
1.Opportunities in North Carolina and Georgia where it has operations Opportunity in natural gas supply.
2. Entering into renewable energy – solar, wind etc 3. High demand for power in the U.S.
1.Fall in Electricity prices would lead to lower profits 2.Presence of many players in the U.S. electric utilities market may Threats lead to consolidation and act as an entry barrier. Competition
1.Duke Energy 2.Wisconsin Energy 3.Public Power Competitors 4.Exelon Corp.
doc_247578225.docx