Description
SWOT ANALYSIS OF SAVLON
Savlon
Parent Company
Johnson & Johnson
Category
Personal Care- Antiseptic
Sector
FMCG
Tagline/ Slogan
Heals without hurting; Make your house a safe house
USP
Non burning antiseptic liquid STP
Segment
Antiseptic liquid-hygiene category
Target Group
All age groups
Positioning
An antiseptic that does not hurt while healing SWOT Analysis
1. Brand of antiseptic liquid marketed by Johnson & Johnson 2. Clinically proven to be effective germ killer 3. Better scent and non-stinging properties 4. Plastic bottle is safer to handle 5. Has products like antiseptic liquid, wound wash, spray, bandages etc Strength 6. Excellent advertising and brand visibility
1. Lesser brand recall as compared to Dettol, which is a leader in the segment Weakness 2. Limited penetration in the rural segment, which is huge potential
1. Huge consumer market to tap 2. Popular in institutional market, can strengthen its position further Opportunity 3.Tie-ups with hospitals, clinics, sports clubs etc
1. Dettol which is a big player in antiseptic market 2. Competitive pricing Threats 3. Entry of newer and cheaper substitutes Competition
1.Dettol 2.TCP Competitors 3.Betadine
doc_421252432.docx
SWOT ANALYSIS OF SAVLON
Savlon
Parent Company
Johnson & Johnson
Category
Personal Care- Antiseptic
Sector
FMCG
Tagline/ Slogan
Heals without hurting; Make your house a safe house
USP
Non burning antiseptic liquid STP
Segment
Antiseptic liquid-hygiene category
Target Group
All age groups
Positioning
An antiseptic that does not hurt while healing SWOT Analysis
1. Brand of antiseptic liquid marketed by Johnson & Johnson 2. Clinically proven to be effective germ killer 3. Better scent and non-stinging properties 4. Plastic bottle is safer to handle 5. Has products like antiseptic liquid, wound wash, spray, bandages etc Strength 6. Excellent advertising and brand visibility
1. Lesser brand recall as compared to Dettol, which is a leader in the segment Weakness 2. Limited penetration in the rural segment, which is huge potential
1. Huge consumer market to tap 2. Popular in institutional market, can strengthen its position further Opportunity 3.Tie-ups with hospitals, clinics, sports clubs etc
1. Dettol which is a big player in antiseptic market 2. Competitive pricing Threats 3. Entry of newer and cheaper substitutes Competition
1.Dettol 2.TCP Competitors 3.Betadine
doc_421252432.docx