Description
SWOT ANALYSIS OF SAVANE
Savane
Parent Company
Perry Ellis International
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Pants that complete; Fit to achieve
USP
Men’s Fashion for Pants STP
Segment
Stylish apparel for men
Target Group
Men from the urban upper middle to upper class
Positioning
Most comfortable men’s pants in all styles SWOT Analysis
1. Has established a niche for itself in men’s pants segment 2. An established brand name 3. Has a strong backing of the parent brand 4. Its distribution network and finances are strong due to the influential parent brand Strength 5. High variety available and good product quality
1. Despite high product quality, limited brand awareness and recall specially in emerging economies 2.Cannot diversify itself easily in the clothing category as the image Weakness of being a men’s brand is too strong
1.To expand its product line to cover all the fashion needs for men Opportunity 2.To open more outlets in the emerging countries with the amount of increase in the disposable income
3. More branding and advertising to enhance brand recall
1.Intense Competition 2.Ease of substitutes Threats 3.Imitation of fashion by other fashion houses Competition
1.Dockers Competitors 2.Haggar
doc_582325145.docx
SWOT ANALYSIS OF SAVANE
Savane
Parent Company
Perry Ellis International
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Pants that complete; Fit to achieve
USP
Men’s Fashion for Pants STP
Segment
Stylish apparel for men
Target Group
Men from the urban upper middle to upper class
Positioning
Most comfortable men’s pants in all styles SWOT Analysis
1. Has established a niche for itself in men’s pants segment 2. An established brand name 3. Has a strong backing of the parent brand 4. Its distribution network and finances are strong due to the influential parent brand Strength 5. High variety available and good product quality
1. Despite high product quality, limited brand awareness and recall specially in emerging economies 2.Cannot diversify itself easily in the clothing category as the image Weakness of being a men’s brand is too strong
1.To expand its product line to cover all the fashion needs for men Opportunity 2.To open more outlets in the emerging countries with the amount of increase in the disposable income
3. More branding and advertising to enhance brand recall
1.Intense Competition 2.Ease of substitutes Threats 3.Imitation of fashion by other fashion houses Competition
1.Dockers Competitors 2.Haggar
doc_582325145.docx