Description
SWOT ANALYSIS OF SAUDI TELECOMMUNICATIONS
Saudi Telecommunications
Parent Company
Saudi Government
Category
Mobile Service Provider
Sector
Telecommunication
Tagline/ Slogan
Your World. Delivered
Largest telecommunications company by market capitalization, total USP revenue and number of employees in the Arab State region
STP
Mobile services, prepaid cards, third generation services, international roaming and messages, card telephones, fixed line, interconnect and Segment international calls, and leased data transmission circuits
Users and business users of the telephony services, especially in Saudi Target Group Arabia and North Africa
Services through Jawal (mobile network), Hatif (landline network), and Positioning Internet services.
SWOT Analysis
1. Strategic Interest due to the influence and reach in the Arab region 2. Strong Presence in Market with over 140 million subscribers in 10 markets 3. Diversified Service Portfolio which includes MVPN, RBT, collect call service, VSMS, PPT, push mail, SAWA visit, family ALJAWAL, reporting stolen phones, SAWA and LANA single charge card, budget control service (BCS), Al-Jawal messenger and Qitaf partners program shopping vouchers Strength 4. Excellent brand visibility through advertising & marketing
1. Concentrated Revenue from the Arab region Weakness 2. More challenging Operational Efficiency due to the rising competition
1. Growing Demand for Smart phones 2. Growth in Telecommunications Services 3. Strategic Alliances with other telecom operators for global reach and Opportunity penetration
1. Mobile Number Portability causing customer efflux 2. Increasing Competitive Forces causing declining market share Threats 3. Declining Returns from the market
Competition
1.Etisalat 2.Telenor Competitors 3.Zain Saudi
doc_517986405.docx
SWOT ANALYSIS OF SAUDI TELECOMMUNICATIONS
Saudi Telecommunications
Parent Company
Saudi Government
Category
Mobile Service Provider
Sector
Telecommunication
Tagline/ Slogan
Your World. Delivered
Largest telecommunications company by market capitalization, total USP revenue and number of employees in the Arab State region
STP
Mobile services, prepaid cards, third generation services, international roaming and messages, card telephones, fixed line, interconnect and Segment international calls, and leased data transmission circuits
Users and business users of the telephony services, especially in Saudi Target Group Arabia and North Africa
Services through Jawal (mobile network), Hatif (landline network), and Positioning Internet services.
SWOT Analysis
1. Strategic Interest due to the influence and reach in the Arab region 2. Strong Presence in Market with over 140 million subscribers in 10 markets 3. Diversified Service Portfolio which includes MVPN, RBT, collect call service, VSMS, PPT, push mail, SAWA visit, family ALJAWAL, reporting stolen phones, SAWA and LANA single charge card, budget control service (BCS), Al-Jawal messenger and Qitaf partners program shopping vouchers Strength 4. Excellent brand visibility through advertising & marketing
1. Concentrated Revenue from the Arab region Weakness 2. More challenging Operational Efficiency due to the rising competition
1. Growing Demand for Smart phones 2. Growth in Telecommunications Services 3. Strategic Alliances with other telecom operators for global reach and Opportunity penetration
1. Mobile Number Portability causing customer efflux 2. Increasing Competitive Forces causing declining market share Threats 3. Declining Returns from the market
Competition
1.Etisalat 2.Telenor Competitors 3.Zain Saudi
doc_517986405.docx