Description
SWOT ANALYSIS OF SAUDI ELECTRICITY
Saudi Electricity
Parent Company
Saudi Electricity Company
Category
Electric Utilities
Sector
Energy
Tagline/ Slogan
-
USP
Power supplier of Saudi Arabia STP
Segment
Electricity for Residential, Small and Large Businesses
Target Group
Saudi Arabian cities and Industrial areas
Positioning
Leading power producer in the Middle East SWOT Analysis
1. Has 71 power plants generating over 40000 MW of power 2. Has no real competitor in Saudi Arabia 3. Generates power though diesel and gas facilities which are very cheap in Saudi Arabia Strength 4. Has over 27000 employees
1. Being a Government owned company, it is prone to bureaucracy 2.Operation is limited to Saudi Arabia Weakness 3. Is low on energy efficiency compared to Western giants
1.Increasing demand for power in the Middle East Opportunity 2.Can expand its portfolio by including renewable energy sources
1.Bureaucratic issues can limit its progress 2.Threats of violent uprisings which the middle east has recently Threats witnessed Competition
No competitor as it operates as a monopolistic supplier of electricity Competitors in Saudi Arabia alone.
doc_425352594.docx
SWOT ANALYSIS OF SAUDI ELECTRICITY
Saudi Electricity
Parent Company
Saudi Electricity Company
Category
Electric Utilities
Sector
Energy
Tagline/ Slogan
-
USP
Power supplier of Saudi Arabia STP
Segment
Electricity for Residential, Small and Large Businesses
Target Group
Saudi Arabian cities and Industrial areas
Positioning
Leading power producer in the Middle East SWOT Analysis
1. Has 71 power plants generating over 40000 MW of power 2. Has no real competitor in Saudi Arabia 3. Generates power though diesel and gas facilities which are very cheap in Saudi Arabia Strength 4. Has over 27000 employees
1. Being a Government owned company, it is prone to bureaucracy 2.Operation is limited to Saudi Arabia Weakness 3. Is low on energy efficiency compared to Western giants
1.Increasing demand for power in the Middle East Opportunity 2.Can expand its portfolio by including renewable energy sources
1.Bureaucratic issues can limit its progress 2.Threats of violent uprisings which the middle east has recently Threats witnessed Competition
No competitor as it operates as a monopolistic supplier of electricity Competitors in Saudi Arabia alone.
doc_425352594.docx