Description
SWOT ANALYSIS OF SATYA PAUL
Satya Paul
Parent Company
Satya Paul
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Redefining the saree
USP
Exquisite couture. STP
Segment
Fashion conscious people
Target Group
Urban upper class women
Positioning
Fashion-forward designer wear. SWOT Analysis
1.The success of the creator Satya Paul which is the brand itself has been the greatest USP for the brand. 2. The brand showcases its new collections at international fashion weeks and big shows like MISS WORLD which gives a lot of global exposure. 3. The brand diversifying into other ethnic wear lines has made it a complete designer Indian wear. 4. The brand is present in all major cities and several Tier-2 cities with over 30 stores Strength 5. The online store is a highlight which showcases all the collections
1. Though the brand has diversified into other lines, saree still continues to be the product it is synonymous with. 2. The brand has not been able to cash on its global reputation to be Weakness in the premium ethnic wear segment by setting stores internationally.
1. The brand can expand its reach in many emerging cities which have the buying power. 2. The brand can diversify further in men’s wear which still is limited to the accessories segment. 3. The brand can work on tapping NRI’s who have the spending Opportunity power for the brand.
1. The foray of many designers into this segment of ethnic wear poses a significant threat. 2. The brand faces its biggest threat from designer western wear Threats which is gaining prominence. Competition
1. Sabyasachi 2. Rohit Bal Competitors 3. AND
doc_858739474.docx
SWOT ANALYSIS OF SATYA PAUL
Satya Paul
Parent Company
Satya Paul
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Redefining the saree
USP
Exquisite couture. STP
Segment
Fashion conscious people
Target Group
Urban upper class women
Positioning
Fashion-forward designer wear. SWOT Analysis
1.The success of the creator Satya Paul which is the brand itself has been the greatest USP for the brand. 2. The brand showcases its new collections at international fashion weeks and big shows like MISS WORLD which gives a lot of global exposure. 3. The brand diversifying into other ethnic wear lines has made it a complete designer Indian wear. 4. The brand is present in all major cities and several Tier-2 cities with over 30 stores Strength 5. The online store is a highlight which showcases all the collections
1. Though the brand has diversified into other lines, saree still continues to be the product it is synonymous with. 2. The brand has not been able to cash on its global reputation to be Weakness in the premium ethnic wear segment by setting stores internationally.
1. The brand can expand its reach in many emerging cities which have the buying power. 2. The brand can diversify further in men’s wear which still is limited to the accessories segment. 3. The brand can work on tapping NRI’s who have the spending Opportunity power for the brand.
1. The foray of many designers into this segment of ethnic wear poses a significant threat. 2. The brand faces its biggest threat from designer western wear Threats which is gaining prominence. Competition
1. Sabyasachi 2. Rohit Bal Competitors 3. AND
doc_858739474.docx