Description
SWOT ANALYSIS OF SAROVAR HOTEL AND RESORT
Sarovar Hotels & Resorts
Sarovar Hotels & Resorts (Affiliated with Carlson Hospitality Parent Company Worldwide)
Category
Hotels and Resorts
Sector
Tourism and Hospitality
Tagline/ Slogan
Across India & Beyond
USP
To provide a superior hospitality experience at excellent value
STP
Segment
Mid-market travelers
Target Group
Mid Market & Budget Segment
Largest chain of Mid market hotels in the country across the last 18 Positioning years .
SWOT Analysis
1. The Sarovar Group has a vast reservoir of experienced professionals and technical experts 2. They have a huge spread of hotels (60 Hotels in over 40 cities in India) 3. Since India is known for its hospitality, the company is recognized globally Strength 4. International presence due to Carlson Group tie-ups
1. Limited market share growth as competition is tough Weakness 2. The brand despite being popular has restricted recall
1. MICE (Meetings, Incentives, Conferences & Exhibitions) – Sarovar has its its presence in the 4 key metros where Meeting and conferences can be held 2. Mid Market Hotels are receiving Increasing Government support Opportunity 3. The Hotels in smaller cities can create weekend get away packages
1. Increasing competition. Rampant increase in International entrants 2. There is a new trend of people preferring Well furnished guest Threats houses over hotels
Competition
1. Westin 2.Lemon Tree Competitors 3.Ista
doc_623516832.docx
SWOT ANALYSIS OF SAROVAR HOTEL AND RESORT
Sarovar Hotels & Resorts
Sarovar Hotels & Resorts (Affiliated with Carlson Hospitality Parent Company Worldwide)
Category
Hotels and Resorts
Sector
Tourism and Hospitality
Tagline/ Slogan
Across India & Beyond
USP
To provide a superior hospitality experience at excellent value
STP
Segment
Mid-market travelers
Target Group
Mid Market & Budget Segment
Largest chain of Mid market hotels in the country across the last 18 Positioning years .
SWOT Analysis
1. The Sarovar Group has a vast reservoir of experienced professionals and technical experts 2. They have a huge spread of hotels (60 Hotels in over 40 cities in India) 3. Since India is known for its hospitality, the company is recognized globally Strength 4. International presence due to Carlson Group tie-ups
1. Limited market share growth as competition is tough Weakness 2. The brand despite being popular has restricted recall
1. MICE (Meetings, Incentives, Conferences & Exhibitions) – Sarovar has its its presence in the 4 key metros where Meeting and conferences can be held 2. Mid Market Hotels are receiving Increasing Government support Opportunity 3. The Hotels in smaller cities can create weekend get away packages
1. Increasing competition. Rampant increase in International entrants 2. There is a new trend of people preferring Well furnished guest Threats houses over hotels
Competition
1. Westin 2.Lemon Tree Competitors 3.Ista
doc_623516832.docx