Description
SWOT ANALYSIS OF SAP
SAP
Category
IT Product
Sector
IT and Technology
Tagline/Slogans
The Best-Run Businesses Run SAP
USP
The number 1 ERP company
STP
Enterprises seeking IT solutions along with Segment hardware
Enterprises looking for end to end ERP solutions Target Group to transform business
Positioning
The number one and the best ERP
SWOT
1) Highly innovative product 2) High on R&D 3) Good Market Position Strength 4) Positioned very well
1) Only offers ERP when compared to its biggest Weakness rival Oracle
1) Market is consolidating, SAP can acquire few companies to expand the portfolio and become Opportunity more than just an ERP company
1) Oracle is the biggest threat to SAP 2)With Open Source technolgies and cloud based ERP's becoming popular, SAP has serious thinking Threats to do .
Competition
1) Oracle Competitors 2) Microsoft
doc_192498672.docx
SWOT ANALYSIS OF SAP
SAP
Category
IT Product
Sector
IT and Technology
Tagline/Slogans
The Best-Run Businesses Run SAP
USP
The number 1 ERP company
STP
Enterprises seeking IT solutions along with Segment hardware
Enterprises looking for end to end ERP solutions Target Group to transform business
Positioning
The number one and the best ERP
SWOT
1) Highly innovative product 2) High on R&D 3) Good Market Position Strength 4) Positioned very well
1) Only offers ERP when compared to its biggest Weakness rival Oracle
1) Market is consolidating, SAP can acquire few companies to expand the portfolio and become Opportunity more than just an ERP company
1) Oracle is the biggest threat to SAP 2)With Open Source technolgies and cloud based ERP's becoming popular, SAP has serious thinking Threats to do .
Competition
1) Oracle Competitors 2) Microsoft
doc_192498672.docx