Description
SWOT ANALYSIS OF SANY HEAVY INDUSTRY
SANY Heavy Industry
Parent Company
SANY Group, China
Category
Heavy Equipment
Sector
Heavy Engineering
Tagline/ Slogan
Quality changes the world
USP
Unique and unrivaled products for Construction Industry
STP
People and businesses who want equipments for the Construction Segment Industry
People or Business expecting quality, industry-leading Target Group construction products
Constant innovation & improving customer service through huge R&D Positioning investment
SWOT Analysis
1. Acquisition of two manufacturing companies has widened its product portfolio 2. Has entered completely into construction equipments 3. Has a wide dealer and service network thus ensuring customer satisfaction 4. Good product portfolio and high quality services Strength 5. Among the top industry players with stable financial position
1. Weak performance of the domestic Real Estate sector affected operations Weakness 2. Weakening of exports to developed countries
1. Merger with Doha Govt. could bring up various demand opportunities in the West Asian region 2. Growing residential sector in Asia 3. Rise in the construction activities in developing countries where it Opportunity has a significant presence
1. The current economic slowdown in the developed countries could decrease its sales 2. Increasing fixed costs in various countries where it has its Threats manufacturing plants could be a concern
Competition
1. XCMG 2. Zoomlion Competitors 3. Caterpillar Inc.
doc_150118388.docx
SWOT ANALYSIS OF SANY HEAVY INDUSTRY
SANY Heavy Industry
Parent Company
SANY Group, China
Category
Heavy Equipment
Sector
Heavy Engineering
Tagline/ Slogan
Quality changes the world
USP
Unique and unrivaled products for Construction Industry
STP
People and businesses who want equipments for the Construction Segment Industry
People or Business expecting quality, industry-leading Target Group construction products
Constant innovation & improving customer service through huge R&D Positioning investment
SWOT Analysis
1. Acquisition of two manufacturing companies has widened its product portfolio 2. Has entered completely into construction equipments 3. Has a wide dealer and service network thus ensuring customer satisfaction 4. Good product portfolio and high quality services Strength 5. Among the top industry players with stable financial position
1. Weak performance of the domestic Real Estate sector affected operations Weakness 2. Weakening of exports to developed countries
1. Merger with Doha Govt. could bring up various demand opportunities in the West Asian region 2. Growing residential sector in Asia 3. Rise in the construction activities in developing countries where it Opportunity has a significant presence
1. The current economic slowdown in the developed countries could decrease its sales 2. Increasing fixed costs in various countries where it has its Threats manufacturing plants could be a concern
Competition
1. XCMG 2. Zoomlion Competitors 3. Caterpillar Inc.
doc_150118388.docx