Description
SWOT ANALYSIS OF SANIFRESH
Sanifresh
Parent Company
Dabur
Category
Home Care brands
Sector
FMCG
Tagline/ Slogan
Guaranteed germ kill
Guaranteed germ kill formula containing ATAC that helps protect the family’s health while leaving the toilet sparkling clean and smelling USP fresh STP
Segment
Liquid toilet cleaner
Target Group
Middle class households looking for a cost effective product
Removes the toughest stains, cleans the toilet and imparts fragrance Positioning to it SWOT Analysis
1. Gives same benefits as other toilet cleaners at a lower price 2. New variants regularly introduced in the market 3. Presence in the market since long time Strength 4. Sani Fresh Shine containing the formula ATAC guarantees germ kill
1. Low presence in mass media and mainly advertises the promo tags only 2.Low value share in the market 3.More investment in discounted products thus lowers the Weakness expenditure on promotions and advertisements
Opportunity
1. Tie ups with hotels, better PR and shelf visibility in supermarkets 2.Untapped rural market
3.New strategies and advertising campaigns to reach every household
1. Aggressive competition from well established names 2.Use of cheaper products in middle class households like phenyls and acid for toilet cleaning Threats 3.Competition from local and international players Competition
1.Harpic 2.Domex Competitors 3.Kiwi
doc_620607523.docx
SWOT ANALYSIS OF SANIFRESH
Sanifresh
Parent Company
Dabur
Category
Home Care brands
Sector
FMCG
Tagline/ Slogan
Guaranteed germ kill
Guaranteed germ kill formula containing ATAC that helps protect the family’s health while leaving the toilet sparkling clean and smelling USP fresh STP
Segment
Liquid toilet cleaner
Target Group
Middle class households looking for a cost effective product
Removes the toughest stains, cleans the toilet and imparts fragrance Positioning to it SWOT Analysis
1. Gives same benefits as other toilet cleaners at a lower price 2. New variants regularly introduced in the market 3. Presence in the market since long time Strength 4. Sani Fresh Shine containing the formula ATAC guarantees germ kill
1. Low presence in mass media and mainly advertises the promo tags only 2.Low value share in the market 3.More investment in discounted products thus lowers the Weakness expenditure on promotions and advertisements
Opportunity
1. Tie ups with hotels, better PR and shelf visibility in supermarkets 2.Untapped rural market
3.New strategies and advertising campaigns to reach every household
1. Aggressive competition from well established names 2.Use of cheaper products in middle class households like phenyls and acid for toilet cleaning Threats 3.Competition from local and international players Competition
1.Harpic 2.Domex Competitors 3.Kiwi
doc_620607523.docx