Description
SWOT ANALYSIS OF SANGUINE MEDIA LIMITED
Sanguine Media Ltd
Parent Company
Sanguine Media Ltd
Category
Advertising
Sector
Media and broadcasting
Tagline/ Slogan
-
USP
Rural activation along with event mgmt
STP
Segment
B2B customers
Target Group
Customers who want cross promotion and rural activation
Positioning
Company with elements of cross branding and rural activation
SWOT Analysis
1. The Company focuses on creating innovative and result oriented events that fulfill the wants of the Customers 2.Sanguine has now forayed into film advertising to provide more option to its clients & agencies for reaching their targeted consumers 3.Entry intoEvent Management 4.The company was established to carry on all activities of business in advertising, publicity and media services for corporate and other entities including providing services in the area of corporate presentation, public relation either on its own or jointly with other agencies involved in these activities through all information media 5. Its services include print, Broadcasting, Telecasting magnetic media, digital and films and to obtain rights for movies, TV serials and episodes produced by other agencies for screening video, telecasting and making copies in CDs and Tapes and marketing them in domestic Strength and overseas.
1. Brand recognition is much lesser than some popular names Weakness 2. Geographic reach of the brand in terms of operations is restricted
1. Entry into ad film making and concept designing Opportunity 2. Entry in to movie cross branding effectively
1. Entry of internet based cross promotion. 2.Entry of same type of competitors. Threats 3. Unfavorable govt and economic conditions
Competition
1. PVR Competitors 2. Regal Entertainment
doc_437240195.docx
SWOT ANALYSIS OF SANGUINE MEDIA LIMITED
Sanguine Media Ltd
Parent Company
Sanguine Media Ltd
Category
Advertising
Sector
Media and broadcasting
Tagline/ Slogan
-
USP
Rural activation along with event mgmt
STP
Segment
B2B customers
Target Group
Customers who want cross promotion and rural activation
Positioning
Company with elements of cross branding and rural activation
SWOT Analysis
1. The Company focuses on creating innovative and result oriented events that fulfill the wants of the Customers 2.Sanguine has now forayed into film advertising to provide more option to its clients & agencies for reaching their targeted consumers 3.Entry intoEvent Management 4.The company was established to carry on all activities of business in advertising, publicity and media services for corporate and other entities including providing services in the area of corporate presentation, public relation either on its own or jointly with other agencies involved in these activities through all information media 5. Its services include print, Broadcasting, Telecasting magnetic media, digital and films and to obtain rights for movies, TV serials and episodes produced by other agencies for screening video, telecasting and making copies in CDs and Tapes and marketing them in domestic Strength and overseas.
1. Brand recognition is much lesser than some popular names Weakness 2. Geographic reach of the brand in terms of operations is restricted
1. Entry into ad film making and concept designing Opportunity 2. Entry in to movie cross branding effectively
1. Entry of internet based cross promotion. 2.Entry of same type of competitors. Threats 3. Unfavorable govt and economic conditions
Competition
1. PVR Competitors 2. Regal Entertainment
doc_437240195.docx