Description
SWOT ANALYSIS OF SANGINI
Sangini
Parent Company
Gitanjali
Category
Jewellery and diamonds
Sector
Lifestyle and retail
Tagline/ Slogan
For a special togetherness
USP
Designs are unique, specially targeting the newlywed couples STP
Segment
Woman seeking jewellery, diamonds and lifestyle accessories
Target Group
Middle class earners and upper middle class who dwells in a city
Positioning
Authenticity, affordability and accessibility SWOT Analysis
1. Sangini is an expression of love, which targets really special group on special occasion 2. Has a strong backing of the parent company Gitanjali 3. The marketing campaign has celebrity brand ambassadors, which manages to attract customers Strength 4. Excellent advertising and branding through TVCs and print ads
1. Hasn’t been able to have a huge market share despite good brand presence in India Weakness 2. Limited global brand presence as compared to other brands
1. Need of production for colored jewels instead of elite colored diamonds 2. Expanding jeweler production capacity from 5,300 pieces per day Opportunity to 8,000 pieces per day
1. Sluggish Economic growth 2. Increasing gold prices and shifting to silver jeweler Threats 3. Presence of more international brands in the market Competition
1.Tanishq 2.Ciemme Competitors 3.TBZ
doc_973695515.docx
SWOT ANALYSIS OF SANGINI
Sangini
Parent Company
Gitanjali
Category
Jewellery and diamonds
Sector
Lifestyle and retail
Tagline/ Slogan
For a special togetherness
USP
Designs are unique, specially targeting the newlywed couples STP
Segment
Woman seeking jewellery, diamonds and lifestyle accessories
Target Group
Middle class earners and upper middle class who dwells in a city
Positioning
Authenticity, affordability and accessibility SWOT Analysis
1. Sangini is an expression of love, which targets really special group on special occasion 2. Has a strong backing of the parent company Gitanjali 3. The marketing campaign has celebrity brand ambassadors, which manages to attract customers Strength 4. Excellent advertising and branding through TVCs and print ads
1. Hasn’t been able to have a huge market share despite good brand presence in India Weakness 2. Limited global brand presence as compared to other brands
1. Need of production for colored jewels instead of elite colored diamonds 2. Expanding jeweler production capacity from 5,300 pieces per day Opportunity to 8,000 pieces per day
1. Sluggish Economic growth 2. Increasing gold prices and shifting to silver jeweler Threats 3. Presence of more international brands in the market Competition
1.Tanishq 2.Ciemme Competitors 3.TBZ
doc_973695515.docx