Description
SWOT ANALYSIS OF SANDISK
‘SANDISK’
Parent Company
SanDisk Corporation
Category
Computer Storage Devices
Sector
IT and Technology
Tagline/ Slogan
“NO action is too fast!”
It creates memory products through world-class manufacturing USP facilities
STP
Segment
Mobile, Computing and Consumer Electronics
Companies making mobiles, computing devices and electronic devices. Target Group People using electronic storage device, like flash drives
The SanDisk brand positions itself for quality that consumers count on to store their precious memories, and companies count on for reliable Positioning access to mission-critical data
SWOT Analysis
1. SanDisk has significant expertise in the field of NAND flash memory. It enjoys a leadership position in producing NAND controllers, chips
meant to efficiently read and write operations of flash drives. 2. The company has managed to grow its revenue at a CAGR of 31% for the past 11 years. 3. It has a diverse range of clients, both at the B2B (business consumer) and B2C (retail consumer) level 4. The company has increased its exposure in the high-margin, and high-growth, market for enterprise SSDs, or solid-state drives, through its recent acquisition of Pliant Technology. This is good, as the enterprise SSD market is set to grow considerably, with revenue Strength of up to $4.2 billion by 2015
1. High Inventory can be an issue if the demand is soft.
2. Recently, SanDisk reduced the price of its NAND flash products, as did its peers. Price competition is eating into the company's margins Weakness
1. SanDisk is well placed to cash in on the robust demand for mobiles and tablets. According to Gartner, smartphone shipments for 2012 will rise by 35%, to 630 million units, and by 2015 2. The introduction of new device categories gives SanDisk an opportunity to expand its NAND flash business 3. SanDisk's enterprise SSD products are based on the software-asservice (SAS) protocol and are designed to deliver high performance and efficiency. This offers good growth potential in the still-nascent Opportunity cloud computing market
1. Apple recently acquired Anobit, a manufacturer of NAND flash controller chips. Anobit has a proprietary memory-signal processing
technology, which makes NAND chips faster, cheaper, and more durable. This may make Apple a formidable rival of SanDisk 2. Hard-disk drives are still very popular among price-conscious consumers, as they cost a lot less per gigabyte than their SSD counterparts. This could significantly heat up competition for SanDisk 3. Threat due to piracy, a lot of pirated flash drive and electronic items Threats are produced and sold in the market at cheaper price
Competition
1. Toshiba 2. Samsung Electronics Competitors 3.Transcend
doc_152386891.docx
SWOT ANALYSIS OF SANDISK
‘SANDISK’
Parent Company
SanDisk Corporation
Category
Computer Storage Devices
Sector
IT and Technology
Tagline/ Slogan
“NO action is too fast!”
It creates memory products through world-class manufacturing USP facilities
STP
Segment
Mobile, Computing and Consumer Electronics
Companies making mobiles, computing devices and electronic devices. Target Group People using electronic storage device, like flash drives
The SanDisk brand positions itself for quality that consumers count on to store their precious memories, and companies count on for reliable Positioning access to mission-critical data
SWOT Analysis
1. SanDisk has significant expertise in the field of NAND flash memory. It enjoys a leadership position in producing NAND controllers, chips
meant to efficiently read and write operations of flash drives. 2. The company has managed to grow its revenue at a CAGR of 31% for the past 11 years. 3. It has a diverse range of clients, both at the B2B (business consumer) and B2C (retail consumer) level 4. The company has increased its exposure in the high-margin, and high-growth, market for enterprise SSDs, or solid-state drives, through its recent acquisition of Pliant Technology. This is good, as the enterprise SSD market is set to grow considerably, with revenue Strength of up to $4.2 billion by 2015
1. High Inventory can be an issue if the demand is soft.
2. Recently, SanDisk reduced the price of its NAND flash products, as did its peers. Price competition is eating into the company's margins Weakness
1. SanDisk is well placed to cash in on the robust demand for mobiles and tablets. According to Gartner, smartphone shipments for 2012 will rise by 35%, to 630 million units, and by 2015 2. The introduction of new device categories gives SanDisk an opportunity to expand its NAND flash business 3. SanDisk's enterprise SSD products are based on the software-asservice (SAS) protocol and are designed to deliver high performance and efficiency. This offers good growth potential in the still-nascent Opportunity cloud computing market
1. Apple recently acquired Anobit, a manufacturer of NAND flash controller chips. Anobit has a proprietary memory-signal processing
technology, which makes NAND chips faster, cheaper, and more durable. This may make Apple a formidable rival of SanDisk 2. Hard-disk drives are still very popular among price-conscious consumers, as they cost a lot less per gigabyte than their SSD counterparts. This could significantly heat up competition for SanDisk 3. Threat due to piracy, a lot of pirated flash drive and electronic items Threats are produced and sold in the market at cheaper price
Competition
1. Toshiba 2. Samsung Electronics Competitors 3.Transcend
doc_152386891.docx