Description
SWOT ANALYSIS OF SAN MIGUEL BEER
San Miguel Beer
Parent Company
Kirin Holdings
Category
Beverages
Sector
Foods and Beverages
Tagline/ Slogan
Pure malt perfections
San Miguel Beer is a brew with a hint of sweetness and famous for its solid, traditional New Zealand beer has a malty aroma and a nutty, USP biscuit note
STP
Segment
Young and mid aged drinking population
Target Group
Party beer for youth from upper middle class
A brand from Kirin holdings, it is a distinctive, full-bodied beer, first known as 'Imperial Draught Ale', before being nicknamed 'The Brown Positioning Bomber' by servicemen in the forties
SWOT Analysis
1. Strong customer and brand loyalty 2. One of the leading brands in Asia 3. Being a subsidiary of the parent brand adds value, which is the largest producer in Philippines 4. operations in Hong Kong, Malaysia, China, Vietnam, Indonesia and Strength Thailand
1. Brand awareness and recall is lesser than global leaders in the segment Weakness 2. Penetration in the market is low no easy availability
1. Low calorie beer. Society is pushing for “healthy” beers. 2. Spending power for such premium products amongst the consumer is increasing Opportunity 3. Asia- Beer-drinking population increasing dramatically
1. Comparatively low prices of competitors Threats 2. Stricter laws for Drunk-driving cases.
Competition
1. Fosters 2. Heineken 3.Corona 4. Carlsberg Competitors 5. Kingfisher beer
doc_596571381.docx
SWOT ANALYSIS OF SAN MIGUEL BEER
San Miguel Beer
Parent Company
Kirin Holdings
Category
Beverages
Sector
Foods and Beverages
Tagline/ Slogan
Pure malt perfections
San Miguel Beer is a brew with a hint of sweetness and famous for its solid, traditional New Zealand beer has a malty aroma and a nutty, USP biscuit note
STP
Segment
Young and mid aged drinking population
Target Group
Party beer for youth from upper middle class
A brand from Kirin holdings, it is a distinctive, full-bodied beer, first known as 'Imperial Draught Ale', before being nicknamed 'The Brown Positioning Bomber' by servicemen in the forties
SWOT Analysis
1. Strong customer and brand loyalty 2. One of the leading brands in Asia 3. Being a subsidiary of the parent brand adds value, which is the largest producer in Philippines 4. operations in Hong Kong, Malaysia, China, Vietnam, Indonesia and Strength Thailand
1. Brand awareness and recall is lesser than global leaders in the segment Weakness 2. Penetration in the market is low no easy availability
1. Low calorie beer. Society is pushing for “healthy” beers. 2. Spending power for such premium products amongst the consumer is increasing Opportunity 3. Asia- Beer-drinking population increasing dramatically
1. Comparatively low prices of competitors Threats 2. Stricter laws for Drunk-driving cases.
Competition
1. Fosters 2. Heineken 3.Corona 4. Carlsberg Competitors 5. Kingfisher beer
doc_596571381.docx