Description
SWOT ANALYSIS OF SAMSUNG HEAVY INDUSTRIES
Samsung Heavy Industries
Parent Company
Samsung Group, South Korea
Category
Heavy Equipment
Sector
Industrial Products
Tagline/ Slogan
‘Leading the future of world’s Shipbuilding and Offshore industry’
Operates the world class HSE (Health, Safety and Environment) USP Management system
STP
People and businesses who want products in Shipbuilding & Offshore, Segment Construction and in Power & Control systems
Target Group
People or Business supporting growth with responsibility
Creation of the stage for success with the excellent technology and high Positioning value assets
SWOT Analysis
1. Has constructed the world’s largest FPSO facility for shipbuilding 2. Value for money which the company provides for its products is top notch 3. Has diversified into wind energy, construction, power systems and technology R&D 4. Market leader in ultra large container ships 5. Over 13,000 employees form the workforce Strength 6. It is amongst the top 3 ship manufacturers in the world
1. Its subsidiaries are financially affected due to macroeconomic conditions 2. Scarce product portfolio in sectors other than ship building compared Weakness to industry leaders
1. BP Oil spill which was caused by rival company considered as ‘blessing in disguise’ 2. Order book full with orders worth US $38 billion 3. Products are such that their life cycle does not reach maturity, as a Opportunity result, the company can do business through after sales
1. Struggling ship building industry in Korea where major of its businesses come from 2. High steel prices and strong local currency are also major threats 3. Chinese ship building industry has gained superiority and has Threats attracted many international orders
Competition
1. Hyundai Heavy Industries 2. Daewoo shipbuilding Competitors 3. STX Corporation
doc_622464593.docx
SWOT ANALYSIS OF SAMSUNG HEAVY INDUSTRIES
Samsung Heavy Industries
Parent Company
Samsung Group, South Korea
Category
Heavy Equipment
Sector
Industrial Products
Tagline/ Slogan
‘Leading the future of world’s Shipbuilding and Offshore industry’
Operates the world class HSE (Health, Safety and Environment) USP Management system
STP
People and businesses who want products in Shipbuilding & Offshore, Segment Construction and in Power & Control systems
Target Group
People or Business supporting growth with responsibility
Creation of the stage for success with the excellent technology and high Positioning value assets
SWOT Analysis
1. Has constructed the world’s largest FPSO facility for shipbuilding 2. Value for money which the company provides for its products is top notch 3. Has diversified into wind energy, construction, power systems and technology R&D 4. Market leader in ultra large container ships 5. Over 13,000 employees form the workforce Strength 6. It is amongst the top 3 ship manufacturers in the world
1. Its subsidiaries are financially affected due to macroeconomic conditions 2. Scarce product portfolio in sectors other than ship building compared Weakness to industry leaders
1. BP Oil spill which was caused by rival company considered as ‘blessing in disguise’ 2. Order book full with orders worth US $38 billion 3. Products are such that their life cycle does not reach maturity, as a Opportunity result, the company can do business through after sales
1. Struggling ship building industry in Korea where major of its businesses come from 2. High steel prices and strong local currency are also major threats 3. Chinese ship building industry has gained superiority and has Threats attracted many international orders
Competition
1. Hyundai Heavy Industries 2. Daewoo shipbuilding Competitors 3. STX Corporation
doc_622464593.docx