Description
SWOT ANALYSIS OF SAMSUNG GALAXY SERIES
Samsung Galaxy Series Parent Company Category Sector Tagline/ Slogan USP Samsung Mobile phone Handsets Telecommunication Unleash Your fingers Cutting edge technology and features STP Segment Target Group Positioning Medium-High end Android Smart phones market Young urban youth from upper-middle and upper class Powerful android phones for every segment of the market SWOT 1.Powerful specifications, great features 2.Widely accepted OS 3.Phones available at different price points 4. Excellent branding and advertising 1. Limited market share in an ever growing segment 1.Wide range of phones can address a large market 2.Accepted by masses as the number one android OS mobile manufacturer 1.Challenge by low cost mobile manufacturers on pricing front 2. Threat on design and build quality by higher end mobile manufacturers
Strength Weakness
Opportunity
Threats
Competition 1.HTC 2.Apple
Competitors
doc_328463569.docx
SWOT ANALYSIS OF SAMSUNG GALAXY SERIES
Samsung Galaxy Series Parent Company Category Sector Tagline/ Slogan USP Samsung Mobile phone Handsets Telecommunication Unleash Your fingers Cutting edge technology and features STP Segment Target Group Positioning Medium-High end Android Smart phones market Young urban youth from upper-middle and upper class Powerful android phones for every segment of the market SWOT 1.Powerful specifications, great features 2.Widely accepted OS 3.Phones available at different price points 4. Excellent branding and advertising 1. Limited market share in an ever growing segment 1.Wide range of phones can address a large market 2.Accepted by masses as the number one android OS mobile manufacturer 1.Challenge by low cost mobile manufacturers on pricing front 2. Threat on design and build quality by higher end mobile manufacturers
Strength Weakness
Opportunity
Threats
Competition 1.HTC 2.Apple
Competitors
doc_328463569.docx