Description
SWOT ANALYSIS OF SAMSUNG GALAXY S4 SERIES
Samsung Galaxy s4 swot analysis Strength Galaxy S4 is a product from Samsung is the biggest strength for this product Samsung is the market leader in Smart accounting to 35.8% of overall market share phone category
Galaxy S4 claims that its screen is harder compared to the iPhone, its major rival. Its dual camera enables user to take photos and videos simultaneously with both front and rear camera Samsung has tried to recover from its ‘me too’ strategy. It has a general impression from the consumers that its smart innovation are similar to iPhones. Now Samsung has come up with a much innovative model compared to its other competitors like iPhone, HTC and Nokia. 5-inch full-HD Super AMOLED display with a resolution of 1080×1920 pixels packing 441 pixels per inch makes it more appealing for people who judge models based on attractive displays
Weakness The plastic is made of polycarbonate and it doesn’t have a rich appeal like iPhone and HTC.
Square Trade’s estimate shows Samsung Galaxy S4 gets broken for one in 8 people among American users. Though it has a better pixel resolution, the camera clarity in low lighting and night mode are not convincing to users. It doesn’t have its own OS. It’s a major weakness when compared to Apple’s iPhone. S4 software is slower compared to iPhone. Opportunity It has good market in emerging Asian markets, especially India. The iPhone 5 has non-removable battery while Galaxy S4. Its battery life is more compared to its competitors. Its other competitors don’t have a memory card slot, while Samsung Galaxy S4 has an additional Micro SD slot to ensure more storage backup. Galaxy S4 is selling through 7 carriers and 7 retailers in U.S. Carriers: AT&T, U.S. Cellular, Sprint, T-Mobile, Verizon Wireless, Cricket and C Spire and Sprint. Retailers: Best Buy, Best Buy Mobile, Costco, RadioShack, Sam’s Club, Staples, Target and Wal-Mart. Galaxy S4 is much trendier and it enjoys Google play apps which attracts ‘youth factor’ Andorid accounts to more than 3/4th of the total smart phone OS, and Samsung is the market leader. Galaxy S4 has many preloaded apps like S Planner, Voice Recorder, ChatOn messaging app, Samsung Apps app store, Samsung Hub content store, WatchON – a universal remote control software that also offers program guide functionality, S Translator, Optical Reader, S Memo, S Health, Story Album and
Group Play, Samsung Link for transferring and syncing content to other devices via cloud services like Dropbox. Threats The market share continues to decline for Samsung from 46.4% to 35.8 in the last quarter of 2012. The general perception among smart phone users is Samsung follows the features of Apple and its poor design and quality Though Apple seems to be the direct competitor in smart phone segment, it faces threats from HTC, Sony Xperia and LG Even in emerging markets like India and China, Samsung faces threats as there are more brands giving smart phone at lower prices. Chinese makers are the biggest threats for people see on price rather than quality. When compared to other mobile makers Samsung manufactures a wide range of products, it can impose threats to the overall brand equity and also loss in other business units can affect company’s future strategies.
doc_782822448.docx
SWOT ANALYSIS OF SAMSUNG GALAXY S4 SERIES
Samsung Galaxy s4 swot analysis Strength Galaxy S4 is a product from Samsung is the biggest strength for this product Samsung is the market leader in Smart accounting to 35.8% of overall market share phone category
Galaxy S4 claims that its screen is harder compared to the iPhone, its major rival. Its dual camera enables user to take photos and videos simultaneously with both front and rear camera Samsung has tried to recover from its ‘me too’ strategy. It has a general impression from the consumers that its smart innovation are similar to iPhones. Now Samsung has come up with a much innovative model compared to its other competitors like iPhone, HTC and Nokia. 5-inch full-HD Super AMOLED display with a resolution of 1080×1920 pixels packing 441 pixels per inch makes it more appealing for people who judge models based on attractive displays
Weakness The plastic is made of polycarbonate and it doesn’t have a rich appeal like iPhone and HTC.
Square Trade’s estimate shows Samsung Galaxy S4 gets broken for one in 8 people among American users. Though it has a better pixel resolution, the camera clarity in low lighting and night mode are not convincing to users. It doesn’t have its own OS. It’s a major weakness when compared to Apple’s iPhone. S4 software is slower compared to iPhone. Opportunity It has good market in emerging Asian markets, especially India. The iPhone 5 has non-removable battery while Galaxy S4. Its battery life is more compared to its competitors. Its other competitors don’t have a memory card slot, while Samsung Galaxy S4 has an additional Micro SD slot to ensure more storage backup. Galaxy S4 is selling through 7 carriers and 7 retailers in U.S. Carriers: AT&T, U.S. Cellular, Sprint, T-Mobile, Verizon Wireless, Cricket and C Spire and Sprint. Retailers: Best Buy, Best Buy Mobile, Costco, RadioShack, Sam’s Club, Staples, Target and Wal-Mart. Galaxy S4 is much trendier and it enjoys Google play apps which attracts ‘youth factor’ Andorid accounts to more than 3/4th of the total smart phone OS, and Samsung is the market leader. Galaxy S4 has many preloaded apps like S Planner, Voice Recorder, ChatOn messaging app, Samsung Apps app store, Samsung Hub content store, WatchON – a universal remote control software that also offers program guide functionality, S Translator, Optical Reader, S Memo, S Health, Story Album and
Group Play, Samsung Link for transferring and syncing content to other devices via cloud services like Dropbox. Threats The market share continues to decline for Samsung from 46.4% to 35.8 in the last quarter of 2012. The general perception among smart phone users is Samsung follows the features of Apple and its poor design and quality Though Apple seems to be the direct competitor in smart phone segment, it faces threats from HTC, Sony Xperia and LG Even in emerging markets like India and China, Samsung faces threats as there are more brands giving smart phone at lower prices. Chinese makers are the biggest threats for people see on price rather than quality. When compared to other mobile makers Samsung manufactures a wide range of products, it can impose threats to the overall brand equity and also loss in other business units can affect company’s future strategies.
doc_782822448.docx