Description
SWOT ANALYSIS OF SAMS CLUB
Sams Club
Parent Company
Walmart stores Inc.
Category
Retail
Sector
Retail and lifestyle
Tagline/ Slogan
Savings made simple
USP
Owned and operated b y Walmart STP
Segment
Warehouse clubs
Target Group
Urban middles class and upper class individuals
Positioning
Quality and value SWOT Analysis
1.Sam's Club ranks among the top in sales volume among warehouse clubs in America with operated 600+ membership warehouse clubs in U.S. states 2.Strong brand name and effective marketing strategies 3.Global distributed system is wide spread 4. It estimated customer base is nearly 50 million Strength 5. Strong brand backing of Walmart parent company
1. Limited penetration as compared to highest competitor in this segment Weakness 2. Presence only in US and no global penetration
Opportunity
1.Tapping other developing emerging economies
2.Leveraging on brand name and increasing product portfolio 3. Store has first mover advantage in Merchandize category so would be able to enhance customer base
1. Consumer are becoming highly conscious about brand name of products they use 2.Growing competition from unorganized sector in retail Threats 3. Changing govt policies Competition
1.Costco 2.BJ’s wholesale club 3. Bi- Mart Competitors 4.Pamida
doc_581277855.docx
SWOT ANALYSIS OF SAMS CLUB
Sams Club
Parent Company
Walmart stores Inc.
Category
Retail
Sector
Retail and lifestyle
Tagline/ Slogan
Savings made simple
USP
Owned and operated b y Walmart STP
Segment
Warehouse clubs
Target Group
Urban middles class and upper class individuals
Positioning
Quality and value SWOT Analysis
1.Sam's Club ranks among the top in sales volume among warehouse clubs in America with operated 600+ membership warehouse clubs in U.S. states 2.Strong brand name and effective marketing strategies 3.Global distributed system is wide spread 4. It estimated customer base is nearly 50 million Strength 5. Strong brand backing of Walmart parent company
1. Limited penetration as compared to highest competitor in this segment Weakness 2. Presence only in US and no global penetration
Opportunity
1.Tapping other developing emerging economies
2.Leveraging on brand name and increasing product portfolio 3. Store has first mover advantage in Merchandize category so would be able to enhance customer base
1. Consumer are becoming highly conscious about brand name of products they use 2.Growing competition from unorganized sector in retail Threats 3. Changing govt policies Competition
1.Costco 2.BJ’s wholesale club 3. Bi- Mart Competitors 4.Pamida
doc_581277855.docx