Description
SWOT ANALYSIS OF SAMPRITI
Sampriti
Parent Company
Heinz
Category
Cooking oil/Ghee
Sector
Food Products
Tagline/ Slogan
Mahek bhara swaad
Made from backward integrated process of procuring milk directly USP from farmers
STP
Segment
Health conscious adults
Target Group
All age groups, middle and high income, health conscious people
Positioning
Great smell as well as taste
SWOT Analysis
1. Dominant player of edible oil in North India Strength 2.Uses health platform
1. Limited market penetration in edible oil market 2.Rural area 3.Limited market penetration in food processing industry 4.Price of product is slightly high that affect the demand Weakness 5.Low advertising and visibility
1.Sharp increases in demand of branded oil Opportunity 2.High market awareness in metropolitan city of branded oil
3.Health conscious people increasing
1.The treats of low price competition 2.A large number of domestic as well as multinational players Threats 3.Highly competitive industry
Competition
1.Sundrop 2.Dhara 3.Nature Fresh Competitors 4.Saffola
doc_956153107.docx
SWOT ANALYSIS OF SAMPRITI
Sampriti
Parent Company
Heinz
Category
Cooking oil/Ghee
Sector
Food Products
Tagline/ Slogan
Mahek bhara swaad
Made from backward integrated process of procuring milk directly USP from farmers
STP
Segment
Health conscious adults
Target Group
All age groups, middle and high income, health conscious people
Positioning
Great smell as well as taste
SWOT Analysis
1. Dominant player of edible oil in North India Strength 2.Uses health platform
1. Limited market penetration in edible oil market 2.Rural area 3.Limited market penetration in food processing industry 4.Price of product is slightly high that affect the demand Weakness 5.Low advertising and visibility
1.Sharp increases in demand of branded oil Opportunity 2.High market awareness in metropolitan city of branded oil
3.Health conscious people increasing
1.The treats of low price competition 2.A large number of domestic as well as multinational players Threats 3.Highly competitive industry
Competition
1.Sundrop 2.Dhara 3.Nature Fresh Competitors 4.Saffola
doc_956153107.docx