Description
SWOT ANALYSIS OF SAINBURY'S
Sainsbury’s
Parent Company
J. Sainsbury plc
Category
Retail Industry
Sector
Lifestyle and Retail
Tagline/ Slogan
Good food costs less at Sainsbury's
USP
Selling at low prices with a large variety to offer. STP
Segment
People who shop online and offline.
Target Group
Households
Positioning
Provider of varied products at affordable prices SWOT Analysis
1. One of the big four supermarket chains in UK 2. Has an employee strength of over 150,000 people 3. It has an extremely experienced leadership team 4. Excellent branding and advertising 5. It has over 550 supermarkets and over 350 convenience stores across UK 6. Each store typically stocks around 30,000 lines of which around Strength 20% are "own-label" goods
1. Rising food prices over the world have impacted on Sainsbury’s selling at higher prices. Weakness 2. Stiff competition within every segment of the retail sector
1. Sainsbury's can enter the markets of emerging companies through Opportunity joint ventures or partnerships to explore these new markets 2. Self checkout machines could help in Sainsbury's opening stores
for 24 hours which might help boost sales 3. Expanding into growing economies like Africa, Asia etc
1. Increasing globalization, presents a challenge as well as an opportunity to Sainsbury's. 2. Has to always source the best quality/financially viable products Threats from world over vis a vis its competitors. Competition
1. Tesco 2.Asda Competitors 3. Morrison's
doc_508014001.docx
SWOT ANALYSIS OF SAINBURY'S
Sainsbury’s
Parent Company
J. Sainsbury plc
Category
Retail Industry
Sector
Lifestyle and Retail
Tagline/ Slogan
Good food costs less at Sainsbury's
USP
Selling at low prices with a large variety to offer. STP
Segment
People who shop online and offline.
Target Group
Households
Positioning
Provider of varied products at affordable prices SWOT Analysis
1. One of the big four supermarket chains in UK 2. Has an employee strength of over 150,000 people 3. It has an extremely experienced leadership team 4. Excellent branding and advertising 5. It has over 550 supermarkets and over 350 convenience stores across UK 6. Each store typically stocks around 30,000 lines of which around Strength 20% are "own-label" goods
1. Rising food prices over the world have impacted on Sainsbury’s selling at higher prices. Weakness 2. Stiff competition within every segment of the retail sector
1. Sainsbury's can enter the markets of emerging companies through Opportunity joint ventures or partnerships to explore these new markets 2. Self checkout machines could help in Sainsbury's opening stores
for 24 hours which might help boost sales 3. Expanding into growing economies like Africa, Asia etc
1. Increasing globalization, presents a challenge as well as an opportunity to Sainsbury's. 2. Has to always source the best quality/financially viable products Threats from world over vis a vis its competitors. Competition
1. Tesco 2.Asda Competitors 3. Morrison's
doc_508014001.docx