Description
SWOT ANALYSIS OF SAFEWAY
Safeway
Parent Company
Safeway Inc
Category
Food Retail
Sector
Lifestyle and Retail
Tagline/ Slogan
Ingredients for life
USP
‘Fresh to your Door’ services offered for free home delivery STP
Segment
Large supermarkets for food product
Target Group
Lower, Middle income households
Positioning
Offering value-for –money SWOT Analysis
1. Strong Customer loyalty programmes offered to customers for brand loyalty 2. Extremely popular private label brands 3. Focus on online retailing 4. Popular campaigns and promotions offered frequently, e.g.Safeway Fresh to your door campaign Strength 5.One of the largest retail chain in North America
1.Low brand recall outside North America Weakness 2.Increasing operating costsand highly imitable business model
1.Expand into emerging economies and other continents 2.Seek acquisitions and strategic partnerships to increase reach and number of stores Opportunity 3. Explore other store formats such as hypermarkets etc.
1.Intensifying competition in organized retail 2.Low customer loyalty since they seek low prices 3.Threat from local convenience stores in countries like Russia, Threats Netherlands Competition
1.Kroger’s 2.Walmart Competitors 3.Woolsworth
doc_741809136.docx
SWOT ANALYSIS OF SAFEWAY
Safeway
Parent Company
Safeway Inc
Category
Food Retail
Sector
Lifestyle and Retail
Tagline/ Slogan
Ingredients for life
USP
‘Fresh to your Door’ services offered for free home delivery STP
Segment
Large supermarkets for food product
Target Group
Lower, Middle income households
Positioning
Offering value-for –money SWOT Analysis
1. Strong Customer loyalty programmes offered to customers for brand loyalty 2. Extremely popular private label brands 3. Focus on online retailing 4. Popular campaigns and promotions offered frequently, e.g.Safeway Fresh to your door campaign Strength 5.One of the largest retail chain in North America
1.Low brand recall outside North America Weakness 2.Increasing operating costsand highly imitable business model
1.Expand into emerging economies and other continents 2.Seek acquisitions and strategic partnerships to increase reach and number of stores Opportunity 3. Explore other store formats such as hypermarkets etc.
1.Intensifying competition in organized retail 2.Low customer loyalty since they seek low prices 3.Threat from local convenience stores in countries like Russia, Threats Netherlands Competition
1.Kroger’s 2.Walmart Competitors 3.Woolsworth
doc_741809136.docx