Description
SWOT ANALYSIS OF SAFARI BROWSER
Safari Browser
Parent Company
Apple inc
Category
Web browsers
Sector
IT and Technology
Tagline/ Slogan
The world’s best browser
USP
Can provide an Apple MAC like experience in windows
STP
Segment
Computer users
Target Group
Computer users assessing internet for various purposes
Positioning
Positioned as one of the most efficient and speedy web browser
SWOT Analysis
1.Powerful tools to enhance browsing experience 2. Owned by Apple, hence increased customer reach 3. Customizable according to customer preferences Strength 4. Excellent browser interface and layout giving a MAC touch
1.Market dominated by I.E., Chrome and Firefox Weakness 2. Lesser presence in physical markets
1. Computer users not using internet 2. Acquiring integrations or partnerships with software companies and internet service providers Opportunity 3.Providing more integrated offerings and services
1. External attacks by hackers or malicious software and virus 2.Continuous new innovations by current competition Threats 3. Newly emerging competitive web browsers
Competition
Competitors
1. Google chrome 2.Internet explorer
3. Mozilla Firefox
doc_530977642.docx
SWOT ANALYSIS OF SAFARI BROWSER
Safari Browser
Parent Company
Apple inc
Category
Web browsers
Sector
IT and Technology
Tagline/ Slogan
The world’s best browser
USP
Can provide an Apple MAC like experience in windows
STP
Segment
Computer users
Target Group
Computer users assessing internet for various purposes
Positioning
Positioned as one of the most efficient and speedy web browser
SWOT Analysis
1.Powerful tools to enhance browsing experience 2. Owned by Apple, hence increased customer reach 3. Customizable according to customer preferences Strength 4. Excellent browser interface and layout giving a MAC touch
1.Market dominated by I.E., Chrome and Firefox Weakness 2. Lesser presence in physical markets
1. Computer users not using internet 2. Acquiring integrations or partnerships with software companies and internet service providers Opportunity 3.Providing more integrated offerings and services
1. External attacks by hackers or malicious software and virus 2.Continuous new innovations by current competition Threats 3. Newly emerging competitive web browsers
Competition
Competitors
1. Google chrome 2.Internet explorer
3. Mozilla Firefox
doc_530977642.docx