Description
SWOT ANALYSIS OF SAFAL
Safal
Parent Company
Mother Dairy
Category
Food Products & Juices
Sector
Food and Beverages
Tagline/ Slogan
The goodness of fruits and vegetables
USP
A wide range of good quality, fresh products
STP
Segment
People who want fresh fruits, vegetables and associated products
Target Group
Middle and upper middle class families
As a good quality, trusted brand in processed fruits and vegetable Positioning business
SWOT Analysis
1.High quality, fresh products 2. Wide product range including fresh fruits, vegetables, frozen food, juices, nectars, processed food, etc. 3. Efficient supply chain management 4. Network of over 50,000 farmers for procurement of fruits and vegetables 5.Export to around 40 countries 6.Strong brand name in Indian households 7.Strong parent brand of Mother Dairy 8.ISO 9002:2008 & HACCP certified 9.Efficient use of technology in processing and constant innovation 10.Expert guidance and best practice awareness for the farmers, Strength improving their quality of life and providing them with fair price
1.Strong competition in every segment of operation 2.Limited presence in the country 3.Less number of exclusive retail outlets – Safal Pure Veg Weakness 4.Fresh fruits and vegetables are perishable products
1.Increase its reach throughout the country with exclusive Safal outlets 2.Growing market in India 3.Increase in disposable income of people 4.Popularity of fruit juices, nectars, RTS beverages amongst health conscious people 5.Advertise and promote the brand 6.Sponsorship and tie ups for various events like marathons, sports Opportunity competitions, etc.
1.Strong competition 2.Increase in cost of raw materials 3.High dependence on rains and weather Threats 4.Inflation and economic instability in the country
Competition
1.Juices- Real, Tropicana 2.Ketchup- Maggi, Kissan, Heinz 3.Jams- Kissan, SIL 4.Pickle- Nillons, Mother recipe 5.Fresh fruits and vegetables- Reliance Fresh, Food Bazaar, local mandis 6. Squash- Mapro, Haldiram Competitors 7.Packaged Rice- Golden Gate, Saffola Arise, Kohinoor, LalQilla
doc_982534047.docx
SWOT ANALYSIS OF SAFAL
Safal
Parent Company
Mother Dairy
Category
Food Products & Juices
Sector
Food and Beverages
Tagline/ Slogan
The goodness of fruits and vegetables
USP
A wide range of good quality, fresh products
STP
Segment
People who want fresh fruits, vegetables and associated products
Target Group
Middle and upper middle class families
As a good quality, trusted brand in processed fruits and vegetable Positioning business
SWOT Analysis
1.High quality, fresh products 2. Wide product range including fresh fruits, vegetables, frozen food, juices, nectars, processed food, etc. 3. Efficient supply chain management 4. Network of over 50,000 farmers for procurement of fruits and vegetables 5.Export to around 40 countries 6.Strong brand name in Indian households 7.Strong parent brand of Mother Dairy 8.ISO 9002:2008 & HACCP certified 9.Efficient use of technology in processing and constant innovation 10.Expert guidance and best practice awareness for the farmers, Strength improving their quality of life and providing them with fair price
1.Strong competition in every segment of operation 2.Limited presence in the country 3.Less number of exclusive retail outlets – Safal Pure Veg Weakness 4.Fresh fruits and vegetables are perishable products
1.Increase its reach throughout the country with exclusive Safal outlets 2.Growing market in India 3.Increase in disposable income of people 4.Popularity of fruit juices, nectars, RTS beverages amongst health conscious people 5.Advertise and promote the brand 6.Sponsorship and tie ups for various events like marathons, sports Opportunity competitions, etc.
1.Strong competition 2.Increase in cost of raw materials 3.High dependence on rains and weather Threats 4.Inflation and economic instability in the country
Competition
1.Juices- Real, Tropicana 2.Ketchup- Maggi, Kissan, Heinz 3.Jams- Kissan, SIL 4.Pickle- Nillons, Mother recipe 5.Fresh fruits and vegetables- Reliance Fresh, Food Bazaar, local mandis 6. Squash- Mapro, Haldiram Competitors 7.Packaged Rice- Golden Gate, Saffola Arise, Kohinoor, LalQilla
doc_982534047.docx