Description
SWOT ANALYSIS OF S.M ADHESIVE
S.M Adhesives
Parent Company
S.M Adhesives
Category
Paint Industry
Sector
Industrial Products and Chemicals
Tagline/ Slogan
Known for Time Tested Durability
Completely Environment Friendly Solution For Concrete, Metal and USP Wood
STP
Segment
Manufacturing, agricultural, automotive and constructionequipment
Target Group
Industrial equipment industry
Positioning
A complete solution for protecting industrial equipment
SWOT Analysis
1. It’s an ISO certified manufacturer and exporter. 2. Products are known for its Corrosion resistance, Long shelf life, Accurate composition and effectiveness in all the atmospheres. 3. The waterproofing system uses Nanotechnology and Multi-ceramic technology. 4. Facility of customization of the products to fulfill the need of customers without compromising on the quality of the product. 5. A very well designed and informative website that gives a complete picture in the mind of potential customer. 6. There is wide variety of products like Water Proofing Systems, Water Strength Proofing Chemicals, Anti-corrosive Coatings, Epoxy Floor coating, Paint
1. A relatively new company in a very competitive market w.r.t both well-established firms and local firms. Weakness 2.Its size is small to satisfy the needs of big projects.
1. It has brilliant with Indian infrastructure getting revamped 2. Entering the Paint industry in a big way by introducing wall paints and innovating and adopting new technologies to manufacture present Opportunity product line with more efficiency and effectiveness
1.Local manufacturers in unorganized sectors. Threats 2. Technology changes result in old products being obsolete
Competition
1. Auto-coat Engineering (India) P. Ltd 2.Metcon Coatings & Chemicals India Private Limited Competitors 3. Berger Paints
doc_889814211.docx
SWOT ANALYSIS OF S.M ADHESIVE
S.M Adhesives
Parent Company
S.M Adhesives
Category
Paint Industry
Sector
Industrial Products and Chemicals
Tagline/ Slogan
Known for Time Tested Durability
Completely Environment Friendly Solution For Concrete, Metal and USP Wood
STP
Segment
Manufacturing, agricultural, automotive and constructionequipment
Target Group
Industrial equipment industry
Positioning
A complete solution for protecting industrial equipment
SWOT Analysis
1. It’s an ISO certified manufacturer and exporter. 2. Products are known for its Corrosion resistance, Long shelf life, Accurate composition and effectiveness in all the atmospheres. 3. The waterproofing system uses Nanotechnology and Multi-ceramic technology. 4. Facility of customization of the products to fulfill the need of customers without compromising on the quality of the product. 5. A very well designed and informative website that gives a complete picture in the mind of potential customer. 6. There is wide variety of products like Water Proofing Systems, Water Strength Proofing Chemicals, Anti-corrosive Coatings, Epoxy Floor coating, Paint
1. A relatively new company in a very competitive market w.r.t both well-established firms and local firms. Weakness 2.Its size is small to satisfy the needs of big projects.
1. It has brilliant with Indian infrastructure getting revamped 2. Entering the Paint industry in a big way by introducing wall paints and innovating and adopting new technologies to manufacture present Opportunity product line with more efficiency and effectiveness
1.Local manufacturers in unorganized sectors. Threats 2. Technology changes result in old products being obsolete
Competition
1. Auto-coat Engineering (India) P. Ltd 2.Metcon Coatings & Chemicals India Private Limited Competitors 3. Berger Paints
doc_889814211.docx