Description
SWOT ANALYSIS OF S KUMAR NATIONWIDE LIMITED
S Kumars Nationwide Limited
Parent company
S. Kumars Nationwide Limited
Category
Apparel and accessories
Sector
Lifestyle and retail
Tagline/ slogan
Clothiers to India today – the world tomorrow
Usp
A company with a long history into clothing STP
Segment
Various segments
Target group
Upper class and middle class, various age groups from kids to old
Positioning
An Indian apparel and clothing brand looking to capture the world Product Portfolio
1. Belmonte 2. Reid and Taylor Brands 3. World Player SWOT analysis
1. Brands at all price points capturing all segments of the organized market in India 2. Various clothing categories including uniform material, home furnishing n clothing are available under one brand. 3. Premium fashion and international fashion also available 4. Extraordinary portfolio of domestic and foreign brands 5. Foreign brands have deep legacy and brand recall capturing mid to upper end of the market Strength 6. Ability to leverage our several brands to across several
geographies 7. Wide distribution network of more than 30,000 agents and dealers
1. The brand has limited offerings for female apparel segment 2. Brand penetration is comparatively lesser compared to major Weakness global apparel brands
1. Can diversify more into international fashion 2. Working to launch its home and luxury textiles section Opportunity 3. Tie-ups with corporates and fashion houses
1. Other brands offer more styles and cuts 2. Similar products available in other brands. Threats 3. Local market also poses risk Competition
1.Raymond 2.Arrow Competitors 3.Louis Phillipe
doc_532781448.docx
SWOT ANALYSIS OF S KUMAR NATIONWIDE LIMITED
S Kumars Nationwide Limited
Parent company
S. Kumars Nationwide Limited
Category
Apparel and accessories
Sector
Lifestyle and retail
Tagline/ slogan
Clothiers to India today – the world tomorrow
Usp
A company with a long history into clothing STP
Segment
Various segments
Target group
Upper class and middle class, various age groups from kids to old
Positioning
An Indian apparel and clothing brand looking to capture the world Product Portfolio
1. Belmonte 2. Reid and Taylor Brands 3. World Player SWOT analysis
1. Brands at all price points capturing all segments of the organized market in India 2. Various clothing categories including uniform material, home furnishing n clothing are available under one brand. 3. Premium fashion and international fashion also available 4. Extraordinary portfolio of domestic and foreign brands 5. Foreign brands have deep legacy and brand recall capturing mid to upper end of the market Strength 6. Ability to leverage our several brands to across several
geographies 7. Wide distribution network of more than 30,000 agents and dealers
1. The brand has limited offerings for female apparel segment 2. Brand penetration is comparatively lesser compared to major Weakness global apparel brands
1. Can diversify more into international fashion 2. Working to launch its home and luxury textiles section Opportunity 3. Tie-ups with corporates and fashion houses
1. Other brands offer more styles and cuts 2. Similar products available in other brands. Threats 3. Local market also poses risk Competition
1.Raymond 2.Arrow Competitors 3.Louis Phillipe
doc_532781448.docx