Description
SWOT ANALYSIS OF RYAN AIR
Ryan Air
Parent Company
Christopher Ryan / Liam Lonergan / Tony Ryan
Category
International
Sector
Airlines
Tagline/ Slogan
Fly cheaper; The low fares airline
USP
Lowest Price STP
Segment
Budget airlines
Target Group
Middle Class and Lower Middle Class
Positioning
Low Cost No Frills SWOT
1. Well Established / Strong Foothold in European Market in LCC Segment 2. Strong player in the UK market 3. Has over 160 destinations and high flight frequency 4. Caters to over 75 million passengers Strength 5. Over 300 aircraft makes it one of the largest airline carriers
1. Alleged strained employee relations affect image Weakness 2. Limited international penetration and low global presence
1. Brand New Fleet can be used to tap newer markets 2. Has been in the business for a long time and has got the customer confidence Opportunity 3. Increase routes and also international destinations
1. Cost of managing employees increasing along with fuel price 2. Changing policies and regulations by Govts Threats 3. Increasing Competition in LCC segment in European Market Competition
1.Aer Lingus 2.EasyJet Competitors 3.IAG
doc_821201525.docx
SWOT ANALYSIS OF RYAN AIR
Ryan Air
Parent Company
Christopher Ryan / Liam Lonergan / Tony Ryan
Category
International
Sector
Airlines
Tagline/ Slogan
Fly cheaper; The low fares airline
USP
Lowest Price STP
Segment
Budget airlines
Target Group
Middle Class and Lower Middle Class
Positioning
Low Cost No Frills SWOT
1. Well Established / Strong Foothold in European Market in LCC Segment 2. Strong player in the UK market 3. Has over 160 destinations and high flight frequency 4. Caters to over 75 million passengers Strength 5. Over 300 aircraft makes it one of the largest airline carriers
1. Alleged strained employee relations affect image Weakness 2. Limited international penetration and low global presence
1. Brand New Fleet can be used to tap newer markets 2. Has been in the business for a long time and has got the customer confidence Opportunity 3. Increase routes and also international destinations
1. Cost of managing employees increasing along with fuel price 2. Changing policies and regulations by Govts Threats 3. Increasing Competition in LCC segment in European Market Competition
1.Aer Lingus 2.EasyJet Competitors 3.IAG
doc_821201525.docx