Description
SWOT ANALYSIS OF RUPA INNERWEAR
Rupa Innerwear
Parent Company
Rupa& Co Ltd
Category
Apparel Innerwear
Sector
Lifestyle and retail
Tagline/ Slogan
Ye Aaram ka mamla hai
USP
Continuous innovation and quality STP
Segment
Men innerwear
Target Group
Men and boys from the middle class
Positioning
Quality and durability SWOT Analysis
1. Leading hosiery brand in India with annual turnover increasing 2. Many brands like Macroman, Euro 3.Largest producer of knitted innerwear for the last Seven years and features in the ‘ Limca’ Book of World Records for the same period 4. Continuous innovation with investment in latest technology Strength 5. Good brand awareness hence good brand visibility
1. Cost is high to retain the brand name and market share 2.Continuous innovation is required to stay in competition hence cost Weakness increases
1. Opportunity to expand globally in countries like Bangladesh, Sri Lanka Opportunity 2.Emerging markets are projected to have increasing sales in the
lingerie sector
1. Cost of brand switching is low, hence with many brands available in market, consumer wants best quality at low price 2.Other established international brands Threats 3.Fake imitations from emerging brands Competition
1.VIP 2.Amul Macho Competitors 3.Lux Cozi
doc_358874597.docx
SWOT ANALYSIS OF RUPA INNERWEAR
Rupa Innerwear
Parent Company
Rupa& Co Ltd
Category
Apparel Innerwear
Sector
Lifestyle and retail
Tagline/ Slogan
Ye Aaram ka mamla hai
USP
Continuous innovation and quality STP
Segment
Men innerwear
Target Group
Men and boys from the middle class
Positioning
Quality and durability SWOT Analysis
1. Leading hosiery brand in India with annual turnover increasing 2. Many brands like Macroman, Euro 3.Largest producer of knitted innerwear for the last Seven years and features in the ‘ Limca’ Book of World Records for the same period 4. Continuous innovation with investment in latest technology Strength 5. Good brand awareness hence good brand visibility
1. Cost is high to retain the brand name and market share 2.Continuous innovation is required to stay in competition hence cost Weakness increases
1. Opportunity to expand globally in countries like Bangladesh, Sri Lanka Opportunity 2.Emerging markets are projected to have increasing sales in the
lingerie sector
1. Cost of brand switching is low, hence with many brands available in market, consumer wants best quality at low price 2.Other established international brands Threats 3.Fake imitations from emerging brands Competition
1.VIP 2.Amul Macho Competitors 3.Lux Cozi
doc_358874597.docx