Description
SWOT ANALYSIS OF RUCHI SUNRICH SUNFLOWER OIL
Ruchi Sunrich Sunflower Oil
Parent Company
Ruchi Soya Industries Limited
Category
Cooking oil
Sector
Food and beverages
Tagline/ Slogan
Sunrich mein pakao, Jitna chaye Khao
USP
Value for money offering with no compromise in quality
STP
Segment
Food and beverages: Cooking oil
Target Group
Household women
Positioning
Oil for health conscious people
SWOT Analysis
1. More amount of Vitamin E present in the oil 2. Natural oil with light in taste 3. Oil has zero percent of cholesterol levels 4. Good distribution and availability through groceries and retail Strength stores
1. No control on raw material as product is agro based 2. Limited brand awareness in urban areas compared to a few other Weakness brands
1. Developing other healthy products in the line 2. Corporate tie-up with hotels and restaurants 3. Promotion in association of health day or heart day Opportunity 4. Better marketing strategies to tap the urban and rural markets
1. Change in food products regulations 2. As healthy oil market is growing market, emergence of competitors Threats 3. Substitutes like unsaturated butter etc
Competition
1. Fortune 2. Silver Drop Competitors 3. Santushti
doc_310182413.docx
SWOT ANALYSIS OF RUCHI SUNRICH SUNFLOWER OIL
Ruchi Sunrich Sunflower Oil
Parent Company
Ruchi Soya Industries Limited
Category
Cooking oil
Sector
Food and beverages
Tagline/ Slogan
Sunrich mein pakao, Jitna chaye Khao
USP
Value for money offering with no compromise in quality
STP
Segment
Food and beverages: Cooking oil
Target Group
Household women
Positioning
Oil for health conscious people
SWOT Analysis
1. More amount of Vitamin E present in the oil 2. Natural oil with light in taste 3. Oil has zero percent of cholesterol levels 4. Good distribution and availability through groceries and retail Strength stores
1. No control on raw material as product is agro based 2. Limited brand awareness in urban areas compared to a few other Weakness brands
1. Developing other healthy products in the line 2. Corporate tie-up with hotels and restaurants 3. Promotion in association of health day or heart day Opportunity 4. Better marketing strategies to tap the urban and rural markets
1. Change in food products regulations 2. As healthy oil market is growing market, emergence of competitors Threats 3. Substitutes like unsaturated butter etc
Competition
1. Fortune 2. Silver Drop Competitors 3. Santushti
doc_310182413.docx