Description
SWOT ANALYSIS OF RUCHI SAOP
Ruchi No. 1 Soap
Parent Company
Ruchi Soya Industries Limited
Category
Skin care- Soap
Sector
FMCG
Tagline/ Slogan
The fragrance that rejuvenates
USP
Provides quality at economical price STP
Segment
Personal care brand- soap
Target Group
Middle class household women
Positioning
Long lasting freshness SWOT Analysis
1. Available in four different superior fragrances 2. Contain natural soya as constituent which is best for exfoliating the skin 3. Good advertising and marketing through TVCs 4. Availability and distribution is good through multi-brand retail Strength stores
1. Not able to retain market share because of presence of large number of players in the soap market 2. Limited brand loyalty as people often switch brands due to many Weakness options
1. Brand extension into other segments such as creams, face wash etc. Opportunity 2. Extension into men’s segment
3. Need to tap rural markets by launching small size packages 4. Tie-up with hotel chains
1. Growing competition in the personal care segment 2. Entry of foreign competitors in the market Threats 3. Switching costs are low Competition
1. Godrej No. 1 2. Lux 3. Breeze 4. Emani pure soap 5. Vivel Competitors 6. Liril
doc_920111127.docx
SWOT ANALYSIS OF RUCHI SAOP
Ruchi No. 1 Soap
Parent Company
Ruchi Soya Industries Limited
Category
Skin care- Soap
Sector
FMCG
Tagline/ Slogan
The fragrance that rejuvenates
USP
Provides quality at economical price STP
Segment
Personal care brand- soap
Target Group
Middle class household women
Positioning
Long lasting freshness SWOT Analysis
1. Available in four different superior fragrances 2. Contain natural soya as constituent which is best for exfoliating the skin 3. Good advertising and marketing through TVCs 4. Availability and distribution is good through multi-brand retail Strength stores
1. Not able to retain market share because of presence of large number of players in the soap market 2. Limited brand loyalty as people often switch brands due to many Weakness options
1. Brand extension into other segments such as creams, face wash etc. Opportunity 2. Extension into men’s segment
3. Need to tap rural markets by launching small size packages 4. Tie-up with hotel chains
1. Growing competition in the personal care segment 2. Entry of foreign competitors in the market Threats 3. Switching costs are low Competition
1. Godrej No. 1 2. Lux 3. Breeze 4. Emani pure soap 5. Vivel Competitors 6. Liril
doc_920111127.docx