Description
SWOT ANALYSIS OF RUCHI NUTRI GOLD VANASPATI
Ruchi Nutri Gold Vanaspati
Parent Company
Ruchi Soya Industries Limited
Category
Cooking oil
Sector
Food and beverages
Tagline/ Slogan
Enriched with vitamins
USP
Ideal hydrogenated vegetable fat
STP
Segment
Food and beverages : cooking oil
Target Group
Urban household women from the middle class
Positioning
Good for health
SWOT Analysis
1. Ideal for deep frying and for dishes which need to be preserved for longer duration 2. Has grainy ghee like texture and low trans fatty acid contents 3. Good distribution and availability through retail chains 4. It is a healthy alternative to traditional vanaspati Strength 5. Available in good packaging
1. Not able to gain large number of consumers since marketing is not as much as some other competitor brands 2. Government regulation on quantity of trans fat Weakness 3. Limited global reach which can be huge market
1. Tie-up with hotels and restaurants Opportunity 2. Promotion in association with healthy day
3. Global expansion to other countries
1. Already established strong players increasing penetration 2. Change in food regulations Threats 3. Brand switching cost is low
Competition
1. Rath Competitors 2.Dalda
doc_697082707.docx
SWOT ANALYSIS OF RUCHI NUTRI GOLD VANASPATI
Ruchi Nutri Gold Vanaspati
Parent Company
Ruchi Soya Industries Limited
Category
Cooking oil
Sector
Food and beverages
Tagline/ Slogan
Enriched with vitamins
USP
Ideal hydrogenated vegetable fat
STP
Segment
Food and beverages : cooking oil
Target Group
Urban household women from the middle class
Positioning
Good for health
SWOT Analysis
1. Ideal for deep frying and for dishes which need to be preserved for longer duration 2. Has grainy ghee like texture and low trans fatty acid contents 3. Good distribution and availability through retail chains 4. It is a healthy alternative to traditional vanaspati Strength 5. Available in good packaging
1. Not able to gain large number of consumers since marketing is not as much as some other competitor brands 2. Government regulation on quantity of trans fat Weakness 3. Limited global reach which can be huge market
1. Tie-up with hotels and restaurants Opportunity 2. Promotion in association with healthy day
3. Global expansion to other countries
1. Already established strong players increasing penetration 2. Change in food regulations Threats 3. Brand switching cost is low
Competition
1. Rath Competitors 2.Dalda
doc_697082707.docx