Description
SWOT ANALYSIS OF RUCHI NUTRELA
Ruchi Nutrela
Parent Company
Ruchi Soya Industries Limited
Category
Soya health food
Sector
Food and beverages
Tagline/ Slogan
Add health to all your recipes, Add nutrela; Aagey Badhna Hai
USP
High protein soya granules
STP
Segment
Soya health food
Target Group
Health conscious Household women
Positioning
The most trusted soya brand in the country
SWOT Analysis
1. Leading position in the soya foods with More than half the market share in India 2. The word Nutrela become generic for soya category 3. Continuous increase in capacity and Has build huge trust of consumers 4. Contain more protein than any dairy product 5. Good distribution and availability in multi-retail food stores Strength 6. Good advertising through TVCs and print ads
1. Agro based product, price regulated by government 2. Limited global presence and hasn’t penetrated into the rural Weakness market
Opportunity
1. Expansion into global markets
2. Tie-up with restaurants and hotel chains 3. Promotion by having its own Nutrela cookery show or books
1. Fast growing segment lead to emergence of various players 2. Brand switching cost is low Threats 3. Alternate health foods for people to choose from
Competition
1. Ahaar 2. Rich pro 3. Savour Competitors 4. Lal Quilla
doc_908091559.docx
SWOT ANALYSIS OF RUCHI NUTRELA
Ruchi Nutrela
Parent Company
Ruchi Soya Industries Limited
Category
Soya health food
Sector
Food and beverages
Tagline/ Slogan
Add health to all your recipes, Add nutrela; Aagey Badhna Hai
USP
High protein soya granules
STP
Segment
Soya health food
Target Group
Health conscious Household women
Positioning
The most trusted soya brand in the country
SWOT Analysis
1. Leading position in the soya foods with More than half the market share in India 2. The word Nutrela become generic for soya category 3. Continuous increase in capacity and Has build huge trust of consumers 4. Contain more protein than any dairy product 5. Good distribution and availability in multi-retail food stores Strength 6. Good advertising through TVCs and print ads
1. Agro based product, price regulated by government 2. Limited global presence and hasn’t penetrated into the rural Weakness market
Opportunity
1. Expansion into global markets
2. Tie-up with restaurants and hotel chains 3. Promotion by having its own Nutrela cookery show or books
1. Fast growing segment lead to emergence of various players 2. Brand switching cost is low Threats 3. Alternate health foods for people to choose from
Competition
1. Ahaar 2. Rich pro 3. Savour Competitors 4. Lal Quilla
doc_908091559.docx