Description
SWOT ANALYSIS OF RUCHI MAHAKOSH OIL
Ruchi Mahakosh Oil
Parent Company
Ruchi Soya Industries Limited
Category
Cooking oil
Sector
Food and beverages
Tagline/ Slogan
Swaad ka khazana
USP
Purity and premium taste
STP
Segment
Food and beverages: Cooking oil
Target Group
Household women
Positioning
Excellent oil for cooking and frying
SWOT Analysis
1. Cooking oil full of nutritional qualities 2. Contains polyunsaturated and monounsaturated fats which reduce serum cholesterol levels 3. Three variants Soyabean, Cotton seed and Groundnut 4. Product is in Green List of Greenpeace Strength 5. Superior product quality
1. No control on price as product is agro based hence price fluctuate according to commodity market 2. Intense competition from existing brands means limited market share Weakness 3. Brand awareness and marketing lesser than some other brands
Opportunity
1. Developing other healthy products
2. Strengthening of Mahakosh portfolio 3. More advertising to tap the urban market and better rural peneration
1. Change in policy of edible oil by the Government 2. The business is subject to various regulations like health department, NGO’s etc. Threats 3. Brand switching amongst food products can affect brand
Competition
1. Dhara health 2. Sweekar 3. Saffola 4. Gemini Competitors 5. Sundrop
doc_252104070.docx
SWOT ANALYSIS OF RUCHI MAHAKOSH OIL
Ruchi Mahakosh Oil
Parent Company
Ruchi Soya Industries Limited
Category
Cooking oil
Sector
Food and beverages
Tagline/ Slogan
Swaad ka khazana
USP
Purity and premium taste
STP
Segment
Food and beverages: Cooking oil
Target Group
Household women
Positioning
Excellent oil for cooking and frying
SWOT Analysis
1. Cooking oil full of nutritional qualities 2. Contains polyunsaturated and monounsaturated fats which reduce serum cholesterol levels 3. Three variants Soyabean, Cotton seed and Groundnut 4. Product is in Green List of Greenpeace Strength 5. Superior product quality
1. No control on price as product is agro based hence price fluctuate according to commodity market 2. Intense competition from existing brands means limited market share Weakness 3. Brand awareness and marketing lesser than some other brands
Opportunity
1. Developing other healthy products
2. Strengthening of Mahakosh portfolio 3. More advertising to tap the urban market and better rural peneration
1. Change in policy of edible oil by the Government 2. The business is subject to various regulations like health department, NGO’s etc. Threats 3. Brand switching amongst food products can affect brand
Competition
1. Dhara health 2. Sweekar 3. Saffola 4. Gemini Competitors 5. Sundrop
doc_252104070.docx