Description
SWOT ANALYSIS OF ROTARY
Rotary Watches
Parent Company
Rotary Watches Limited
Category
Watches and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Simply exceptional
USP
Watches that are a fusion of the past and future STP
Segment
Mid and Luxury watches segment
Target Group
Middle and High Income group men and women
Positioning
A watch brand with high quality watch making heritage SWOT Analysis
1. Rotary Watches have partnered with events from the prestigious 'Beaufort Polo Club' to the adventurous 'Clipper Round the World Yacht Race' giving them high visibility and brand association 2. The company offers lifetime warranty to its consumers thus adding to the trustworthiness of the brand 3. Named as one of the most powerful brands in UK 4. The brand enjoys high recall and brand awareness in UK, its stronghold 5. The brand has a good Product development programmes with 30 new watch launches every year 6. ‘Dolphin standard for watches’ was introduced by Rotary that ensures that the consumers can swim and dive all day that has worked well with the consumers that feel confused with the Strength complicated standards for water resistance
1. The brand has low brand recall except for a few markets like UK which are their strong markets 2. The brand hasn't been able to penetrate extensively worldwide and Weakness has lesser brand recall as compared to industry leaders
1. The brand can expand its international retail network to include more companies 2. The brand with its positioning can introduce a luxury exclusive and special edition line of its watches considering the fast growing luxury Opportunity markets in developing countries
1. Competitors with high international presence and brand recall is a threat for the brand 2. Duplicate or replicas of the watches Threats 3. Economic instability means people will spend less Competition
1. Citizen 2. Timex Competitors 3. Tag Heur
doc_109773392.docx
SWOT ANALYSIS OF ROTARY
Rotary Watches
Parent Company
Rotary Watches Limited
Category
Watches and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Simply exceptional
USP
Watches that are a fusion of the past and future STP
Segment
Mid and Luxury watches segment
Target Group
Middle and High Income group men and women
Positioning
A watch brand with high quality watch making heritage SWOT Analysis
1. Rotary Watches have partnered with events from the prestigious 'Beaufort Polo Club' to the adventurous 'Clipper Round the World Yacht Race' giving them high visibility and brand association 2. The company offers lifetime warranty to its consumers thus adding to the trustworthiness of the brand 3. Named as one of the most powerful brands in UK 4. The brand enjoys high recall and brand awareness in UK, its stronghold 5. The brand has a good Product development programmes with 30 new watch launches every year 6. ‘Dolphin standard for watches’ was introduced by Rotary that ensures that the consumers can swim and dive all day that has worked well with the consumers that feel confused with the Strength complicated standards for water resistance
1. The brand has low brand recall except for a few markets like UK which are their strong markets 2. The brand hasn't been able to penetrate extensively worldwide and Weakness has lesser brand recall as compared to industry leaders
1. The brand can expand its international retail network to include more companies 2. The brand with its positioning can introduce a luxury exclusive and special edition line of its watches considering the fast growing luxury Opportunity markets in developing countries
1. Competitors with high international presence and brand recall is a threat for the brand 2. Duplicate or replicas of the watches Threats 3. Economic instability means people will spend less Competition
1. Citizen 2. Timex Competitors 3. Tag Heur
doc_109773392.docx