Description
SWOT ANALYSIS OF ROSNER FASHION
Rosner Fashion
Parent Company
Rosner Fashion GMBH
Category
Apparel and accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Change your point of view
USP
Ultra modern fabrics, sophisticated design STP
Men and women who want the perfect fit and fashionable pants with a Segment designer tag to it
Target Group
Urban premium class
Rosner’s trousers are trendy and stylish and designed to fit every shape, and hug you in all of the right places to make you look your Positioning best SWOT Analysis
1. The brand has over 100 stores all around Europe, Canada and Russia and employs over 400 employees. 2. The brand is very famous for its fits and the three styles Abby, Acy and Audrey are the best selling fits in Europe. 3. The brand was one of the first brands in Europe to shift its production outside its home country, which many fashion brands followed. 4. The brand is so innovative that the brand has 18 departments to produce one pair of jeans. 5. The brand has a very strong and motivated workforce, which is the major reason for their success. Strength 6. The company’s average revenue for the past four years has been
above 50 million euros.
1.The brand has not established itself yet the e-commerce arena that well. 2.The brand has not entered into American Market and the Asian Weakness market.
1. Forward integration by producing shirts and t-shirts and accessories. 2. The brand can focus on expansion in continents like Asia and North Opportunity America.
1. Existing competition from Brands like Prada, Burberry in the segment is growing day by day. Threats 2. Economic downturn in Europe can be a major concern for the brand. Competition
1. Prada Competitors 2. Burberry
doc_584499458.docx
SWOT ANALYSIS OF ROSNER FASHION
Rosner Fashion
Parent Company
Rosner Fashion GMBH
Category
Apparel and accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Change your point of view
USP
Ultra modern fabrics, sophisticated design STP
Men and women who want the perfect fit and fashionable pants with a Segment designer tag to it
Target Group
Urban premium class
Rosner’s trousers are trendy and stylish and designed to fit every shape, and hug you in all of the right places to make you look your Positioning best SWOT Analysis
1. The brand has over 100 stores all around Europe, Canada and Russia and employs over 400 employees. 2. The brand is very famous for its fits and the three styles Abby, Acy and Audrey are the best selling fits in Europe. 3. The brand was one of the first brands in Europe to shift its production outside its home country, which many fashion brands followed. 4. The brand is so innovative that the brand has 18 departments to produce one pair of jeans. 5. The brand has a very strong and motivated workforce, which is the major reason for their success. Strength 6. The company’s average revenue for the past four years has been
above 50 million euros.
1.The brand has not established itself yet the e-commerce arena that well. 2.The brand has not entered into American Market and the Asian Weakness market.
1. Forward integration by producing shirts and t-shirts and accessories. 2. The brand can focus on expansion in continents like Asia and North Opportunity America.
1. Existing competition from Brands like Prada, Burberry in the segment is growing day by day. Threats 2. Economic downturn in Europe can be a major concern for the brand. Competition
1. Prada Competitors 2. Burberry
doc_584499458.docx