Description
SWOT ANALYSIS OF ROMAIN JEROME
Romain Jerome
Parent Company
Romain Jerome
Category
Watches and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
DNA of famous legends
USP
Watches with distinct designs and elements of history of mankind STP
Segment
Luxury watches segment
Target Group
High Income Men
Positioning
Brand with elements of the historic events of mankind SWOT Analysis
1. Brand presence in around 50 countries 2. Titanic collection in line with the brand positioning ha 3. Moon dust collection has moon dusted melted into the the dial metal 4. Established in 2004, the brand with its unique positioning and brand image has been very successful in a very short time Strength 5. Good brand presence and availability
1. Most pieces are limited editions, hence very easily available in the market 2. The brand is still very niche in its positioning and imageand has Weakness lesser recall
Opportunity
1. Having more collections and special editions will help the brand to
extend its product range, also in the women’s category 2. The brand has opportunity to expand its market in high growth developing economies 3. Global tie-ups to increase brand presence
1. High recall and high visibility competitors pose a threat to the brand 2. Replica and duplicate watches Threats 3. Fluctuating prices affects exports Competition
1. Tag Heuer Competitors 2. Rolex
doc_351344863.docx
SWOT ANALYSIS OF ROMAIN JEROME
Romain Jerome
Parent Company
Romain Jerome
Category
Watches and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
DNA of famous legends
USP
Watches with distinct designs and elements of history of mankind STP
Segment
Luxury watches segment
Target Group
High Income Men
Positioning
Brand with elements of the historic events of mankind SWOT Analysis
1. Brand presence in around 50 countries 2. Titanic collection in line with the brand positioning ha 3. Moon dust collection has moon dusted melted into the the dial metal 4. Established in 2004, the brand with its unique positioning and brand image has been very successful in a very short time Strength 5. Good brand presence and availability
1. Most pieces are limited editions, hence very easily available in the market 2. The brand is still very niche in its positioning and imageand has Weakness lesser recall
Opportunity
1. Having more collections and special editions will help the brand to
extend its product range, also in the women’s category 2. The brand has opportunity to expand its market in high growth developing economies 3. Global tie-ups to increase brand presence
1. High recall and high visibility competitors pose a threat to the brand 2. Replica and duplicate watches Threats 3. Fluctuating prices affects exports Competition
1. Tag Heuer Competitors 2. Rolex
doc_351344863.docx