Description
SWOT ANALYSIS OF ROLLS ROYCE MOTORS
Rolls Royce Motors Parent Company Category Sector Tagline/ Slogan USP BMW Luxury Cars Automobile Trusted to deliver excellence; Like nothing else on earth Premium status with exclusivity worldwide STP The segment has been chosen on basis of the benefit sought, the benefit of prestige Only the rich & affluent, also Rolls Royce chooses who their customer will be Positioned as among the most premium brands in the world SWOT Analysis 1. Technological support from the parent company 2. Strong brand image globally existing since inception 3. Strong aspirational value in minds of people 4. Superior build quality not only for interiors but also the exterior, engine & chassis 5. It has elegant and supreme brands like Phantom, Phantom Drophead Coupé (convertible), Phantom Coupé (coupe) and Ghost 6. The brand is owned by the elite of the world, and is one of the most significant status symbols of the super rich Strength 7. Rolls-Royce has customers in over 150 countries and operates in more than 50 countries worldwide
Segment
Target Group Positioning
Weakness
1. The design of its models is evolutionary in nature thus they look similar 2. Many potential customers move to other brands due to the profiling requirements 1. Currently there is a rising trend for environmental friendly cars, there lies an opportunity for luxury brands as well 2. Also keeping the price premium they should try & relax the customer profiling procedure 1. The protectionists trade policies of various countries 2. Unwillingness of people to buy a vehicle of such high price Competition 1. Maybach 2. Limousine 3. Mercedes
Opportunity
Threats
Competitors
doc_909544906.docx
SWOT ANALYSIS OF ROLLS ROYCE MOTORS
Rolls Royce Motors Parent Company Category Sector Tagline/ Slogan USP BMW Luxury Cars Automobile Trusted to deliver excellence; Like nothing else on earth Premium status with exclusivity worldwide STP The segment has been chosen on basis of the benefit sought, the benefit of prestige Only the rich & affluent, also Rolls Royce chooses who their customer will be Positioned as among the most premium brands in the world SWOT Analysis 1. Technological support from the parent company 2. Strong brand image globally existing since inception 3. Strong aspirational value in minds of people 4. Superior build quality not only for interiors but also the exterior, engine & chassis 5. It has elegant and supreme brands like Phantom, Phantom Drophead Coupé (convertible), Phantom Coupé (coupe) and Ghost 6. The brand is owned by the elite of the world, and is one of the most significant status symbols of the super rich Strength 7. Rolls-Royce has customers in over 150 countries and operates in more than 50 countries worldwide
Segment
Target Group Positioning
Weakness
1. The design of its models is evolutionary in nature thus they look similar 2. Many potential customers move to other brands due to the profiling requirements 1. Currently there is a rising trend for environmental friendly cars, there lies an opportunity for luxury brands as well 2. Also keeping the price premium they should try & relax the customer profiling procedure 1. The protectionists trade policies of various countries 2. Unwillingness of people to buy a vehicle of such high price Competition 1. Maybach 2. Limousine 3. Mercedes
Opportunity
Threats
Competitors
doc_909544906.docx