Description
SWOT ANALYSIS OF ROKENBOK
Rokenbok
Parent Company
Rokenbok
Category
Toy Brands & Manufacturers
Sector
Media and entertainment
Tagline/ Slogan
Teaching kids to make things that do things
USP
Educational modular construction set with radio - controlled vehicle
STP
Kids interested in radio controlled vehicles, preference for construction Segment toys
Kids (6-14 years) with interest in radio controlled vehicles and Target Group construction set
Positioning
Construction Toys from Rokenbok for Years of Fun and Learning
SWOT Analysis
1. Toys known for their quality and educational value whose design can be changed as and when needed 2. Compatible with Lego and other construction sets 3. Won many awards for their products including Great American Toy Test 4. User friendly website with a separate video channel on YouTube to promote the toys 5. To promote interest in toys, it has a ‘Builder’s Hall of Fame’, blog Strength and forum
1. Complicated set designs and know how required 2. Limited to market in America in spite of good market reputation Weakness 3. Brand recall is much lesser than other international toy brands
1. Expansion in emerging economies is a big opportunities especially in India, China 2. Can have amateur Rokenbok clubs to promote feeling of attachment to brand Opportunity 3. More marketing and advertising through TVCs and social media
1. Intense competition especially from Lego 2. Diminishing interest in technical toys due to rise of video games and apps 3. High demand for video games and simulation games 4. Fluctuating currency prices and economic recessions can affect the Threats brand
Competition
1.Lego 2.Mega Bloks Competitors 3.Best-Lock
doc_768628839.docx
SWOT ANALYSIS OF ROKENBOK
Rokenbok
Parent Company
Rokenbok
Category
Toy Brands & Manufacturers
Sector
Media and entertainment
Tagline/ Slogan
Teaching kids to make things that do things
USP
Educational modular construction set with radio - controlled vehicle
STP
Kids interested in radio controlled vehicles, preference for construction Segment toys
Kids (6-14 years) with interest in radio controlled vehicles and Target Group construction set
Positioning
Construction Toys from Rokenbok for Years of Fun and Learning
SWOT Analysis
1. Toys known for their quality and educational value whose design can be changed as and when needed 2. Compatible with Lego and other construction sets 3. Won many awards for their products including Great American Toy Test 4. User friendly website with a separate video channel on YouTube to promote the toys 5. To promote interest in toys, it has a ‘Builder’s Hall of Fame’, blog Strength and forum
1. Complicated set designs and know how required 2. Limited to market in America in spite of good market reputation Weakness 3. Brand recall is much lesser than other international toy brands
1. Expansion in emerging economies is a big opportunities especially in India, China 2. Can have amateur Rokenbok clubs to promote feeling of attachment to brand Opportunity 3. More marketing and advertising through TVCs and social media
1. Intense competition especially from Lego 2. Diminishing interest in technical toys due to rise of video games and apps 3. High demand for video games and simulation games 4. Fluctuating currency prices and economic recessions can affect the Threats brand
Competition
1.Lego 2.Mega Bloks Competitors 3.Best-Lock
doc_768628839.docx