Description
SWOT ANALYSIS OF ROHM SEMICONDUCTOR

ROHM Semiconductor

Parent Company

ROHM Semiconductor.

Category

Semiconductors

Sector

IT and Technology

Tagline/ Slogan

NA

Semiconductor company specializes in designing, developing and USP manufacturing of integrated circuits (ICs) technology

STP

Services large enterprises like communications, computer, aerospace, Segment military etc.

Target Group

B2B customers

Positioning

Provides a reliable and quality product.

SWOT Analysis

1.Strong Market Position and with broad product portfolio 2. Global Market presence 3. Has a strong customer base Strength 4. Strong focus on R&D

1. Dependence on third party contractors Weakness 2. Competitive segment

1. New Product launces Opportunity 2. Strategic acquisition

1. Economic slowdown in US and Eurozone 2. Declining end market Threats 3. Environmental regulations

Competition

1. Texas instruments 2. Linear technology Competitors 3.National semiconductor



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