Description
SWOT ANALYSIS OF ROBERTO ANGELICO
Rocawear
Parent Company
Iconix Brand Group
Category
Apparels and accessories
Sector
Lifestyle and retail
Tagline/ Slogan
I will not lose
USP
Hip – hop style of clothing STP
Segment
Young men and women clothing
Target Group
Men, Women and Kids from urban
Positioning
Urban brand for urban youth with a flair for fashion SWOT Analysis
1. Brand is a globally famous brand with presence in many countries. 2. They have a diversified portfolio of product range from apparels to accessories. 3. Management is strong with many brands under its name. 4. It is a cash cow for the parent company. Strength 5. A very good marketing strategy and also operational efficiency.
1. Limited global penetration as compared to a few other international brands Weakness 2. Brand recall is limited globally especially in emerging economies
1. Expanding with more retail distribution and retail outlets. Opportunity 2. Opportunities in new product range and market
1. Competition from international players in terms of designs colors and comfort. 2. Customer loyalty was a big challenge with various brands in the market. Threats 3.Revenues are influenced by general economic conditions Competition
1.Levi Competitors 2. Wrangler
doc_497768201.docx
SWOT ANALYSIS OF ROBERTO ANGELICO
Rocawear
Parent Company
Iconix Brand Group
Category
Apparels and accessories
Sector
Lifestyle and retail
Tagline/ Slogan
I will not lose
USP
Hip – hop style of clothing STP
Segment
Young men and women clothing
Target Group
Men, Women and Kids from urban
Positioning
Urban brand for urban youth with a flair for fashion SWOT Analysis
1. Brand is a globally famous brand with presence in many countries. 2. They have a diversified portfolio of product range from apparels to accessories. 3. Management is strong with many brands under its name. 4. It is a cash cow for the parent company. Strength 5. A very good marketing strategy and also operational efficiency.
1. Limited global penetration as compared to a few other international brands Weakness 2. Brand recall is limited globally especially in emerging economies
1. Expanding with more retail distribution and retail outlets. Opportunity 2. Opportunities in new product range and market
1. Competition from international players in terms of designs colors and comfort. 2. Customer loyalty was a big challenge with various brands in the market. Threats 3.Revenues are influenced by general economic conditions Competition
1.Levi Competitors 2. Wrangler
doc_497768201.docx