Description
SWOT ANALYSIS OF ROBIN
Robin
Parent Company
Reckitt Benckiser
Category
Home Care brands - detergents
Sector
FMCG
Tagline/ Slogan
Dazzling bright clothes
It imparts whiteness by optical illusion and being an inert material USP neither harms the cloth or skin STP
Segment
Fabric care range
Target Group
Housewives from urban households
A cloth whitener that protects the clothes and also gives it desired Positioning shining. SWOT Analysis
1. Manufactured by global giant Reckitt Benckiser 2. Quality product and excellent distribution 3. Available in over 20 countries worldwide Strength 4.Good brand visibility in retail stores through shelf advertising
1. Low market share which is largely dominated by competitors and local brands 2. Global reach is limited compared to a few other international Weakness brands
1. Large untapped market in rural areas 2. Consumer loyalty should be increased by providing class product Opportunity 3. Tie-up with hotel chains, restaurants and corporates
1. Existing competition can initiate a price war 2. Need to have a more effective advertising strategy to penetrate Threats into the semi-urban & rural market Competition
1.Ujala Competitors 2.Alwhite
doc_637558450.docx
SWOT ANALYSIS OF ROBIN
Robin
Parent Company
Reckitt Benckiser
Category
Home Care brands - detergents
Sector
FMCG
Tagline/ Slogan
Dazzling bright clothes
It imparts whiteness by optical illusion and being an inert material USP neither harms the cloth or skin STP
Segment
Fabric care range
Target Group
Housewives from urban households
A cloth whitener that protects the clothes and also gives it desired Positioning shining. SWOT Analysis
1. Manufactured by global giant Reckitt Benckiser 2. Quality product and excellent distribution 3. Available in over 20 countries worldwide Strength 4.Good brand visibility in retail stores through shelf advertising
1. Low market share which is largely dominated by competitors and local brands 2. Global reach is limited compared to a few other international Weakness brands
1. Large untapped market in rural areas 2. Consumer loyalty should be increased by providing class product Opportunity 3. Tie-up with hotel chains, restaurants and corporates
1. Existing competition can initiate a price war 2. Need to have a more effective advertising strategy to penetrate Threats into the semi-urban & rural market Competition
1.Ujala Competitors 2.Alwhite
doc_637558450.docx