Description
SWOT ANALYSIS OF ROBERTO ANGELICO
Roberto Angelico
Parent Company
Roberto Angelico
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
-
USP
Premium accessories STP
Segment
Premium high quality apparell
Target Group
Urban upper middle class men and women
Positioning
Premium accessories SWOT Analysis
1. Premium clothing and accessories German Brand 2. Well known brand for its Accessories in Europe 3.Has carved a nice in a segment people consider as secondary Strength 4. Good brand and strong presence
1. Maintaining a brand name and claiming market share is costly Weakness 2.Does not have a global presence extensively
1.Expansion into segments other than accessories 2.Digital retail has gained a large amount of importance Opportunity 3.Global expansion and acquisitions in non European countries
1.Competitors having a much more global presence Threats 2.Economic downturn has an effect on their presence since theirs is a luxury product and dispensable income is a must
3.Price wars with other brands in similar segments 4. Ease of substitution Competition
1.Sean John 2.Sinequanone Competitors 3. Speedo
doc_912640575.docx
SWOT ANALYSIS OF ROBERTO ANGELICO
Roberto Angelico
Parent Company
Roberto Angelico
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
-
USP
Premium accessories STP
Segment
Premium high quality apparell
Target Group
Urban upper middle class men and women
Positioning
Premium accessories SWOT Analysis
1. Premium clothing and accessories German Brand 2. Well known brand for its Accessories in Europe 3.Has carved a nice in a segment people consider as secondary Strength 4. Good brand and strong presence
1. Maintaining a brand name and claiming market share is costly Weakness 2.Does not have a global presence extensively
1.Expansion into segments other than accessories 2.Digital retail has gained a large amount of importance Opportunity 3.Global expansion and acquisitions in non European countries
1.Competitors having a much more global presence Threats 2.Economic downturn has an effect on their presence since theirs is a luxury product and dispensable income is a must
3.Price wars with other brands in similar segments 4. Ease of substitution Competition
1.Sean John 2.Sinequanone Competitors 3. Speedo
doc_912640575.docx