Description
SWOT ANALYSIS OF RITE AID
Rite Aid
Parent Company
Rite Aid Drug Corporation
Category
Drug Retail
Sector
Lifestyle and Retail
Tagline/ Slogan
Celebrating 50 years of community wellness; With us its personal
USP
One of the largest drug retailer in US STP
Segment
Pharma retail chain segment
Target Group
Middle income households
Positioning
A trusted drug store that caters to all the health and wellness needs SWOT Analysis
1. It operates more than 4,800 stores in 31 states and the District of Columbia, features a strong presence on both the East and West Coasts, and employs over 100,000 associates. 2. Significant presence online 3. A highly popular customer loyalty programme wellness+ 4. Strategic partnership with other brands 5.Rite Aid is the largest drugstore chain on the East Coast and the Strength third largest drugstore chain in the U.S.
1.Declining market shareand Low sales productivity 2.Huge long term debt and a incurring operating losses Weakness 3.Poor private label equity
1.Private label growth Opportunity 2.Expanding drug market in US due to ageing propulation
1.Competitive pressure from pharmacies and other channels Threats 2.Shortage of qualified pharmacists Competition
1.CVS Pharmacy 2. Walgreens Competitors 3.Shoppers Drug Mart
doc_334178032.docx
SWOT ANALYSIS OF RITE AID
Rite Aid
Parent Company
Rite Aid Drug Corporation
Category
Drug Retail
Sector
Lifestyle and Retail
Tagline/ Slogan
Celebrating 50 years of community wellness; With us its personal
USP
One of the largest drug retailer in US STP
Segment
Pharma retail chain segment
Target Group
Middle income households
Positioning
A trusted drug store that caters to all the health and wellness needs SWOT Analysis
1. It operates more than 4,800 stores in 31 states and the District of Columbia, features a strong presence on both the East and West Coasts, and employs over 100,000 associates. 2. Significant presence online 3. A highly popular customer loyalty programme wellness+ 4. Strategic partnership with other brands 5.Rite Aid is the largest drugstore chain on the East Coast and the Strength third largest drugstore chain in the U.S.
1.Declining market shareand Low sales productivity 2.Huge long term debt and a incurring operating losses Weakness 3.Poor private label equity
1.Private label growth Opportunity 2.Expanding drug market in US due to ageing propulation
1.Competitive pressure from pharmacies and other channels Threats 2.Shortage of qualified pharmacists Competition
1.CVS Pharmacy 2. Walgreens Competitors 3.Shoppers Drug Mart
doc_334178032.docx