Description
SWOT ANALYSIS OF RIO TINTO
Rio Tinto
Parent Company
Rio Tinto
Category
Diversified Metals & Mining
Sector
Mining
Tagline/ Slogan
-
USP
World leader in finding, mining and processing Earth’s resources
STP
Segment
Industrial Segmentation – based on the manufacturing industry
Six Groups - iron ore; aluminum; copper; energy; diamonds and Target Group minerals; and other operations
Positioning
Makes high quality natural resources available worldwide
SWOT Analysis
1. Global leader in extraction of aluminium and copper ore 2. Has industry leading technology for extraction 3. Diversified business with an employee force of nearly 70,000 4. Strong brand presence across the globe Strength 5. One of the leaders in iron ore, aluminium, diamonds
1. Financial situation – High debt Weakness 2. Operational inefficiences due to govt intervention is a concern
1. Rising need of aluminium as replacement of iron 2. Opportunities to expand business in other territories Opportunity 3. Business diversification alongwith other international players
1. Strict regulations being imposed on environmental and security issues Threats 2. Volatility in the commodity market
Competition
1. Alcoa Inc. 2. Anglo American plc 3. De Beers SA 4. Newmont Mining Corporation 5. Xstrata plc 6. Teck Cominco Limited Competitors 7. BHP Billiton
doc_551727023.docx
SWOT ANALYSIS OF RIO TINTO
Rio Tinto
Parent Company
Rio Tinto
Category
Diversified Metals & Mining
Sector
Mining
Tagline/ Slogan
-
USP
World leader in finding, mining and processing Earth’s resources
STP
Segment
Industrial Segmentation – based on the manufacturing industry
Six Groups - iron ore; aluminum; copper; energy; diamonds and Target Group minerals; and other operations
Positioning
Makes high quality natural resources available worldwide
SWOT Analysis
1. Global leader in extraction of aluminium and copper ore 2. Has industry leading technology for extraction 3. Diversified business with an employee force of nearly 70,000 4. Strong brand presence across the globe Strength 5. One of the leaders in iron ore, aluminium, diamonds
1. Financial situation – High debt Weakness 2. Operational inefficiences due to govt intervention is a concern
1. Rising need of aluminium as replacement of iron 2. Opportunities to expand business in other territories Opportunity 3. Business diversification alongwith other international players
1. Strict regulations being imposed on environmental and security issues Threats 2. Volatility in the commodity market
Competition
1. Alcoa Inc. 2. Anglo American plc 3. De Beers SA 4. Newmont Mining Corporation 5. Xstrata plc 6. Teck Cominco Limited Competitors 7. BHP Billiton
doc_551727023.docx