Description
SWOT ANALYSIS OF RIN
Rin
Parent Company
HUL
Category
Home Care – Detergents
Sector
FMCG
Tagline/ Slogan
Dugni Safedi Dugni Chamak
Rin strives to deliver best in class whiteness through continuous innovation and product improvements supported by memorable USP campaigns
STP
Segment
Home Care Detergent – Bar , Powder & Matic
Target Group
Every Indian Household – for washing purposes
Rin plays an integral part in enabling people to look good by providing demonstrably superior whites and hence giving the Positioning confidence
SWOT Analysis
1.Launched in India as a bar in 1969 with the iconic lightning mnemonic 2. Rin introduced the first ever shade in the laundry category, offering proof of whiteness to consumers with the “Kya Saboot Hai” campaign 3. Continuous Innovation – Introduction of Rin Matic especially for machine wash conditions 4. Powerful branding, advertising 5. Excellent distribution covering huge network from urban to rural areas Strength 6. Innovative Campaigns over the years like “Uskisaari, merisaari se safedkaise”, “SafedikaShehanshah”, “Chamktisafedihai, machine
aurRinMatickakaam”
1. Controversial Advertisement battle in court with P&G’s Tide over brand comparison in Rin’s advertisement Weakness 2. Rivalry within own brand HUL through Surf Excel & Wheel
1.Rin Safeedi Challenge, offering Rs 1 crore to those who can show a brand giving more whiteness than Rin 2. Improved distribution channel, which can lead to better market Opportunity penetration
1. Threat from competitors, both internal (Surf Excel, Wheel) and external (Tide) Threats 2.Local detergent manufacturers
Competition
1. Tide Naturals 2.Surf Excel Competitors 3. Wheel
doc_942804038.docx
SWOT ANALYSIS OF RIN
Rin
Parent Company
HUL
Category
Home Care – Detergents
Sector
FMCG
Tagline/ Slogan
Dugni Safedi Dugni Chamak
Rin strives to deliver best in class whiteness through continuous innovation and product improvements supported by memorable USP campaigns
STP
Segment
Home Care Detergent – Bar , Powder & Matic
Target Group
Every Indian Household – for washing purposes
Rin plays an integral part in enabling people to look good by providing demonstrably superior whites and hence giving the Positioning confidence
SWOT Analysis
1.Launched in India as a bar in 1969 with the iconic lightning mnemonic 2. Rin introduced the first ever shade in the laundry category, offering proof of whiteness to consumers with the “Kya Saboot Hai” campaign 3. Continuous Innovation – Introduction of Rin Matic especially for machine wash conditions 4. Powerful branding, advertising 5. Excellent distribution covering huge network from urban to rural areas Strength 6. Innovative Campaigns over the years like “Uskisaari, merisaari se safedkaise”, “SafedikaShehanshah”, “Chamktisafedihai, machine
aurRinMatickakaam”
1. Controversial Advertisement battle in court with P&G’s Tide over brand comparison in Rin’s advertisement Weakness 2. Rivalry within own brand HUL through Surf Excel & Wheel
1.Rin Safeedi Challenge, offering Rs 1 crore to those who can show a brand giving more whiteness than Rin 2. Improved distribution channel, which can lead to better market Opportunity penetration
1. Threat from competitors, both internal (Surf Excel, Wheel) and external (Tide) Threats 2.Local detergent manufacturers
Competition
1. Tide Naturals 2.Surf Excel Competitors 3. Wheel
doc_942804038.docx